Digital Content Strategist

1 week ago


Liverpool, Liverpool, United Kingdom Matalan Full time
About the Role

We are seeking a highly skilled Digital Content Strategist to join our team at Matalan. As a key member of our digital marketing team, you will be responsible for developing and implementing a comprehensive content strategy that drives customer engagement and conversion.

Key Responsibilities
  1. Content Optimisation: Analyse and optimise web content to support our Omnichannel business objectives, ensuring a seamless customer experience across all touchpoints.
  2. Customer Journey Mapping: Plan and execute the customer journey as they interact with our website, ensuring a cohesive and engaging experience.
  3. Data-Driven Decision Making: Utilise key KPI data to inform content decisions, driving continuous improvement and optimisation.
  4. Collaboration and Communication: Work closely with cross-functional teams to develop and implement content strategies that align with business objectives.
  5. Competitor Research: Conduct regular competitor research to stay ahead of the curve and continuously develop our website.
Requirements
  • Minimum 3 years of experience in web content management.
  • Proven track record of developing and implementing successful content strategies.
  • Strong understanding of retail and Omnichannel environments.
What We Offer
  • Competitive salary and benefits package.
  • Opportunities for career growth and development.
  • A dynamic and supportive work environment.

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