Communications Specialist

3 weeks ago

Northampton, Northamptonshire, United Kingdom Bright Horizons UK Full time
Position Overview

Communications Specialist

Compensation: £27,000-£30,000 DOE

Work Schedule: 37.5 hours per week / Monday to Friday / pm

Employment Type: Permanent, Fulltime / Hybrid (minimum 1 day per week in the office)

Location: Northampton / London - Hybrid (with regular travel to nurseries and offices as necessary)

Role Summary:

The Communications Specialist will assist in the implementation of the organization's public relations strategy under the guidance of the PR Manager. This position involves crafting compelling narratives for various media outlets, including trade, sector, local, and national press, utilizing diverse multimedia platforms to highlight the initiatives and promote the Bright Horizons brand in alignment with the company's PR objectives. The role encompasses both proactive and reactive communications and necessitates close collaboration with the Content and Communications, Marketing, and Social Media teams, as well as nursery operations and other support functions to develop engaging content that showcases the unique selling points of our nurseries.

Benefits Offered:

We provide a range of benefits, including but not limited to:

  • Flexible working arrangements and generous holiday allowances
  • Discounted childcare services
  • Quarterly Employee Recognition Weeks
  • Annual gala awards ceremony
  • Extensive discounts on high street retailers, grocery stores, cinema tickets, vacations, and more
  • A comprehensive suite of wellbeing resources to support our teams through life's challenges

Why Choose Bright Horizons?

We have been recognized as a Great Place to Work for 18 consecutive years, and we are proud recipients of the newly established Great Place for Wellbeing and Great Place for Women awards in 2023.

Our support functions empower our nurseries to provide exceptional care and education to over 10,000 children across the UK. This support enables our nurseries to achieve excellence, with 98% of our 300+ locations rated Good or Outstanding by Ofsted.

We are dedicated to transforming the future for children, families, and our employees, and we uphold progressive working values such as flexibility, work-life balance, and wellbeing.

Key Responsibilities:

  • Establishing a network of contacts and collaborators throughout the nursery portfolio.
  • Creating and disseminating engaging narratives, press releases, and social media content.
  • Proactively identifying media opportunities to leverage newsjacking that aligns with key messaging.
  • Building and nurturing relationships with journalists to secure coverage across local and trade media outlets and online platforms.
  • Generating monthly reports that detail the effectiveness and impact of PR initiatives.
  • Ensuring all content adheres to the appropriate brand tone of voice.
  • Researching and gathering information from colleagues to produce relevant and timely communications.
  • Understanding the types of stories that resonate with journalists and developing a framework for producing engaging content to maximize coverage.

Qualifications Required:

  • A relevant degree or qualification, or a minimum of two years' experience in a similar capacity.
  • Exceptional written communication skills and a proven ability to tell engaging stories, as demonstrated by a portfolio of work.
  • Experience collaborating with multiple stakeholders.
  • Highly organized, a true team player with a proactive attitude who enjoys engaging with others.
  • Able to perform under pressure, managing multiple and flexible deadlines.
  • Previous experience in direct communication with journalists.
  • Proficient in utilizing data, AI, and numerical insights to inform strategy, assess impact, and enhance quality – familiarity with tools such as Gaggle, Meltwater, and Sprinklr is desirable.
  • Willingness to travel for meetings and nursery visits.

Bright Horizons is committed to fostering inclusive environments where everyone feels a sense of belonging and has the opportunity to contribute meaningfully. We welcome applicants from all backgrounds and will consider reasonable adjustments as needed. If you share our values and possess most of the skills outlined, we encourage you to apply.

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