Product Marketing Manager, Laser Business
7 days ago
**About the Role**
We are seeking a highly skilled Product Marketing Manager to join our team at Union Park Capital. As a key member of our organization, you will be responsible for driving the success of our laser technology products.
Key Responsibilities
- Develop and Execute Product Strategy: Define and execute product strategy and roadmap for laser technology products, aligned with company goals and market trends.
- Market Research and Analysis: Conduct market research and analysis to identify market/customer needs, competitive landscape, and emerging opportunities in the laser industry.
- Collaboration with Cross-Functional Teams: Collaborate with sales and engineering teams to define product requirements, specifications, and features.
- Product Development and Launch: Drive the product development process from concept to launch, ensuring timely delivery within budget and quality standards.
- Leadership and Project Management: Lead cross-functional teams to prioritize tasks, resolve issues, and drive project milestones to meet deadlines.
- Pricing Strategy and Go-to-Market Plans: Define pricing strategy and go-to-market plans for new product introductions and existing product updates.
- Marketing Collateral and Sales Tools: Develop marketing collateral, sales tools, and training materials to optimize inbound lead generation, supporting new product launches and sales efforts.
- Revenue Growth and Customer Satisfaction: Work closely with sales and marketing teams to drive revenue growth and customer satisfaction throughout Europe and North America.
- Market Feedback and Performance Metrics: Monitor and analyze product performance metrics, market feedback, and customer satisfaction to identify areas for improvement and optimization.
Qualifications
- Education and Experience: Bachelor's degree in Engineering, Physics, or related field; MBA or advanced degree is a plus. Minimum of 5 years of experience in product management, preferably in the laser industry or related technology field.
- Technical Background and Skills: Strong technical background and understanding of laser technology principles and applications. Proven track record of successfully managing product lifecycles from concept to commercialization.
- Leadership and Communication Skills: Excellent project management skills with the ability to lead cross-functional teams and drive results in a fast-paced environment. Strong communication, presentation, and interpersonal skills with the ability to influence stakeholders at all levels.
- Results-Oriented Mindset: Results-oriented mindset with a focus on driving revenue growth, profitability, and customer satisfaction.
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