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Product Marketing Manager, Laser Business
2 months ago
Union Park Capital is a leading innovator in the photonics industry, dedicated to pushing the boundaries of laser and LED technology to create cutting-edge solutions for diverse applications. Our laser businesses specialize in developing high-performance systems for industrial, medical/dental, scientific, and inspection markets.
Position OverviewWe are seeking a dynamic and experienced Product Marketing Manager to take ownership of our laser technology product portfolio, defining our value proposition and driving go-to-market strategy. The Product Marketing Manager will be responsible for shaping product strategy, managing the product lifecycle, and collaborating cross-functionally to ensure successful product development and commercialization.
Key Responsibilities- Develop and execute product strategy and roadmap for laser technology products at our ProPhotonix Laser and Z-Laser business units, aligned with company goals and market trends.
- Conduct market research and analysis to identify market/customer needs, competitive landscape, and emerging opportunities in the laser industry.
- Collaborate with sales and engineering teams to define product requirements, specifications, and features.
- Drive the product development process from concept to launch, ensuring timely delivery within budget and quality standards.
- Lead cross-functional teams to prioritize tasks, resolve issues, and drive project milestones to meet deadlines.
- Define pricing strategy and go-to-market plans for new product introductions and existing product updates.
- Develop marketing collateral, sales tools, and training materials to optimize inbound lead generation, supporting new product launches and sales efforts.
- Work closely with sales and marketing teams to drive revenue growth and customer satisfaction throughout Europe and North America.
- Monitor and analyze product performance metrics, market feedback, and customer satisfaction to identify areas for improvement and optimization.
- Stay updated on industry trends, technology advancements, and regulatory requirements related to laser technology products.
- Bachelor's degree in Engineering, Physics, or related field; MBA or advanced degree is a plus.
- Minimum of 5 years of experience in product management, preferably in the laser industry or related technology field.
- Strong technical background and understanding of laser technology principles and applications.
- Proven track record of successfully managing product lifecycles from concept to commercialization.
- Excellent project management skills with the ability to lead cross-functional teams and drive results in a fast-paced environment.
- Strategic thinker with the ability to analyze market trends, identify opportunities, and develop actionable plans.
- Strong communication, presentation, and interpersonal skills with the ability to influence stakeholders at all levels.
- Results-oriented mindset with a focus on driving revenue growth, profitability, and customer satisfaction.
