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Regional Marketing Director, Middle East

2 months ago

London, Greater London, United Kingdom abercrombie-fitch-co. Full time

About Abercrombie & Fitch Co.

Abercrombie & Fitch Co. is a global retailer of five iconic, omnichannel lifestyle brands catering to the kid through millennial customer: Abercrombie & Fitch, abercrombie kids, Hollister, Gilly Hicks and Social Tourist. At A&F Co., we're here for our associates, customers and communities on the journey to being and becoming who they are – and because no journey is the same, we strive to create an inclusive culture, where everyone is free to share ideas.

Our Values

We lead with purpose and always put our people first, which is evidenced by our Great Place to Work Certification, as well as being a 2021 recipient of Fortune's Best Workplaces in Retail, and named a Best Place to Work for LGBTQ+ Equality by the Human Rights Campaign for 16 consecutive years. We're proud to offer equitable compensation and benefits, including flexibility and competitive Paid Time Off, as well as education and engagement events, including various Associate Resource Groups, volunteer opportunities and additional time off to give back to our global communities.

About the Role

We are seeking a highly skilled and experienced Franchise Marketing Manager to join our team in the Middle East region. As a key member of our marketing team, you will be responsible for building brand awareness and consideration for Abercrombie & Fitch Co. brands across the Middle East region.

Key Responsibilities

  • Partner with internal and external stakeholders to build a localised Marketing strategy for the Middle East region and activate tactics across markets
  • Develop seasonal marketing messaging that will resonate with target customers in each market within the region while maintaining global brand consistency
  • Partner with the EMEA Product & Planning teams to maximise key regional product priorities and key promotions with Marketing support
  • Ensure activation excellence and brand-right execution across relevant channels (including influencers, PR, media, stores, and events)
  • Support Middle East ecommerce with brand content
  • Partner with Global Marketing teams to secure Middle East usage rights for any relevant seasonal brand assets
  • Manage Middle East Marketing budget, including monthly forecasting and invoice processing
  • Provide regular visibility to internal parties on all Middle East Marketing progress and results
  • Travel regularly to relevant markets (including UAE, Kuwait, Saudi Arabia, Qatar, Bahrain, Oman)

Requirements

  • Bachelor's Degree in Marketing or equivalent, Advertising or related field required
  • At least 5-7 years of Franchise channels experience, with evidence of having delivered 360° brand campaigns via Franchise partners
  • An in-depth understanding of the Franchise channels with experience working on Franchise on a global brand (across multiple markets)
  • Strong commercial acumen & Excel skills
  • Experience having worked in a fast paced, multi-channel, retail environment
  • Experience working collaboratively with Franchise partners to build relationships and successful brand campaigns
  • Strong verbal and written communication skills for stakeholder management across levels within an organisation
  • Customer-focused approach
  • Experience in the Middle East advantageous but not required