Marketing Director

2 days ago

London, Greater London, United Kingdom HITZ Cricket Full time £40,000 - £45,000
{"Job Title:
Head of Marketing HITZ Guildford TBC (Hybrid), with some travel initially Salary :
£40-45k, based on experience + Commission + Share Options Contract Type :
Full-Time, 12M FTC (with potential to become permanent)

HITZ is an unmanned, AI-powered cricket centre that transforms under-utilised spaces into a year-round, revenue-generating member platform that helps players to achieve their potential and provides a new revenue stream for the hosts.

Founded by Dominic Reed (former Powerleague exec) with a strong consortium of investors including BatFast, HITZ is well-placed to grow rapidly into a Global property both in established cricket markets and emerging ones too.

The first site (East Molesey Cricket Club) will open later this year with plans for multiple sites within the next 12 months.

As the Head of Marketing, you will lead all marketing initiatives for the Brand itself and importantly the venue marketing, including digital marketing, branding, session sales, sponsorship activation, and community outreach.

You'll work closely with the Operations team and directly with the CEO and supporting Board members to ensure the overall growth of the Brand and performance of the venues.


Key Responsibilities:
  1. Develop and execute a comprehensive marketing strategy that aligns with the Brand's business objectives, focusing on customer insight and understanding, venue utilisation and brand visibility.
  2. Lead efforts to build the HITZ Brand positioning it as an innovative experience for both B2C audiences (developing and lapsed cricketers) and B2B audiences (Cricket Clubs, Schools, other potential hosts) and other key stakeholders
  3. Develop innovative campaigns to increase utilisation for both individual bookers and members, using both digital and traditional channels.
  4. Oversee the development of engaging digital content and related paid media activity, including PPC, social media, email marketing, and website updates, to build a highly effective online presence and foster community outreach.
  5. Use data-driven insights to optimise campaigns, track ROI, and measure the success of all marketing activities
  6. Oversee the marketing budget, ensuring cost-effective campaigns that drive maximum impact and return on investment

Requirements:
  1. 3-5+ years of experience in a marketing role, preferably within the sports, entertainment, or events sector.
  2. Proven track record of delivering successful marketing campaigns that drive conversion, brand engagement, and revenue
  3. Strong experience with digital marketing channels, including social media, PPC, SEO, and email marketing.
  4. Demonstrated ability to lead and inspire a team, manage multiple projects, and meet deadlines in a fast-paced environment.
  5. Proficiency in using data analytics tools (e.g., Google Analytics) to measure and optimise marketing performance
  6. Strong financial acumen with experience in managing focused marketing budgets.

What We Offer:
  • Growth opportunities in a rapidly expanding company
  • Competitive salary and benefits package
  • Opportunity to work with a cutting-edge technology platform
"}

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