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Marketing Solutions Manager
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Product Marketing Manager
Company: Apache Associates
Salary: £75,000 - £80,000 (bonus included)
Are you passionate about crafting compelling stories that highlight the essence of products? Do you thrive in dynamic environments where creativity and strategic insight are valued? If this resonates with you, we have an intriguing opportunity available. Our organization focuses on delivering exceptional business management solutions and software, enabling clients to operate more efficiently and sustainably.
Role Overview:
- Assist in the launch of new products and oversee marketing for existing offerings
- Create engaging content that illustrates product features and benefits
- Perform market analysis to develop a thorough understanding of the competitive landscape
- Articulate product features and advantages to Marketing and Sales teams, providing necessary training
- Work collaboratively with various departments to create high-quality sales materials (e.g., case studies, white papers, references, event support)
- Ensure timely internal communications regarding new information
- Establish the product's value proposition
Required Skills:
- Degree in Marketing, Product Development, or a related business discipline
- Strong analytical capabilities and strategic thinking skills
- Ability to effectively communicate product value propositions to both internal and external stakeholders
- Experience in collaborating with cross-functional teams to align business objectives and strategies
- Familiarity with technical software products and translating features into client benefits
- Creative thinking for developing unique messaging, promotional strategies, and product positioning that stands out in the market
- Previous experience in a product marketing role within the ERP sector targeting specific audiences
If you are ready to guide our client's product launches and initiatives, shaping the strategy and execution for success, we encourage you to consider this opportunity.
Please note that due to the high volume of applications, only candidates who meet the specified criteria will be contacted.
