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Digital Marketing Supervisor

2 months ago

London, Greater London, United Kingdom PCR Digital Full time
Job Description

Job Title: Digital Marketing Supervisor

Company: PCR Digital

Location: London Hybrid

Contract Type: 12 months+ contract Inside IR35

Salary: Up to £250 per day + Umbrella fees and holiday pay

Job Summary

We are seeking a highly skilled Digital Marketing Supervisor to join our team at PCR Digital. As a key member of our cross-company paid digital marketing team, you will play a crucial role in the management of biddable campaigns across multiple EMEA markets.

Key Responsibilities
  • Partner with stakeholders: Work closely with UK & EMEA stakeholders to understand the business segment's overarching annual marketing objectives, challenges & key beats, translating into effective paid performance plans.
  • Campaign alignment: Ensure campaigns are aligned with content and objectives by working closely with different stakeholders around the company.
  • Insight and knowledge: Attend key meetings providing insight and knowledge on biddable paid media.
  • Creative review: Review and critique incoming creative & content to ensure it's aligned with objective and fit for purpose.
  • Campaign activation: In-house campaign activation – schedule, test and launch campaigns in a timely manner with a variety of budgets.
  • Campaign tracking and optimisation: Track campaigns and optimise as appropriate.
  • Reporting and analysis: Assist in reporting, tracking and measuring all activity in line with performance based KPIs and benchmarks.
  • Stakeholder management: Provide regular audits, analysis and optimisations to improve campaign performance.
  • Test and learn: Manage an ongoing 'test and learn' optimisation programme to maximise performance.
  • Media partnerships: Develop close relationships with media partners and external agencies.
  • Cross-channel activation: Assist wider LOBs with activation and optimisation of campaigns across other social & video channels.
  • Industry trends: Stay up to date with industry trends, competitor activity and latest innovations and demonstrate how these can be incorporated into the wider paid social strategy.
  • New and emerging channels: Explore opportunities on new and emerging social channels.
Requirements
  • Experience: Minimum 2 years experience working across biddable media platforms.
  • Industry knowledge: Previous experience marketing offerings in the travel industry is desirable, but not essential.
  • Paid/biddable channels: Proven knowledge and experience of paid/biddable channels and management platforms.
  • Agency or in-house experience: Agency or in-house experience working on paid social campaigns.
  • Brand experience: Experience working on entertainment and/or retail brands.
  • Creative thinking: Creative thinker with an understanding of digital marketing.
  • Communication skills: Strong at communicating with non-digital savvy stakeholders, ensuring knowledge and learnings are effectively passed on.
  • Creative and copywriting skills: Excellent creative and copywriting skills.
  • Time management: Good time management skills with the ability to plan, organise and prioritise tasks under pressure to meet deadlines.
  • Analytical skills: Highly numerate with a strong attention to detail and ability to analyse large sets of complex data.
  • Team player: Proactive team player able to work individually and as part of a team.
  • Continuous learning: A willingness and hunger to learn and develop career further.
Diversity and Inclusion Statement

We are committed to ensuring that diversity, equity and inclusion play a role at all stages of our recruitment. We welcome people from all backgrounds and aim to ensure that our entire process is accessible. Please make us aware of any adjustments you may need throughout the selection, interview and general process and we will do all we can to ensure that any barriers are removed for you.