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Head of Marketing and Communications
2 months ago
Position Overview
Ways to Wellness is seeking a dedicated individual for the role of Marketing and Communications Lead. This position is essential for advancing our mission to address health disparities and empower individuals in managing their health and wellbeing.
Our vision is to create a health system that actively engages individuals in their health journeys, leveraging the strengths of various sectors, particularly the voluntary sector.
As a pioneer in social prescribing and the first health service globally to implement a social impact bond, we have established a strong reputation both locally and internationally. We are committed to our ambitious three-year strategy aimed at enhancing our impact.
The Marketing and Communications Lead will play a crucial role in achieving our strategic objectives. This individual will excel in networking and relationship management, facilitating connections with key stakeholders across sectors. They will spearhead our public relations efforts to elevate our visibility, initiatives, and partnerships.
This role involves planning and executing effective communication strategies throughout our projects, from encouraging innovative ideas to securing funding and disseminating our achievements, as well as influencing policy and practice.
If you believe you possess the skills and experience for this role, we invite you to learn more about this opportunity.
Key Responsibilities
Strategic Development
- Collaborate with the Chief Executive and Board to formulate a comprehensive marketing and communications strategy that positions the organization as a leader in innovative non-medical service development.
- Design, implement, and assess a variety of integrated marketing and communication initiatives that align with the strategic goals of Ways to Wellness.
- Ensure timely and budget-compliant delivery of communication and marketing plans.
- Oversee the Marketing and Communications Officer, providing guidance and support.
Stakeholder Engagement
- Build and maintain robust relationships with diverse stakeholders to enhance understanding of our services and achievements.
- Engage with media and partners to amplify our message and share insights from our work.
- Deliver tailored communications that resonate with various audiences, including practitioners, policymakers, and clients.
Digital and Traditional Media Management
- Lead the planning and execution of all digital communications, ensuring engagement and relevance for our target audiences.
- Monitor and evaluate the effectiveness of all communication efforts, making adjustments as necessary.
- Develop non-digital communication materials that support our organizational goals.
Event Coordination
- Assist in preparing for national and local conferences, including presentations and speaking engagements.
- Organize cross-sector conferences and events that align with our objectives.
Monitoring and Reporting
- Track performance against strategic objectives and provide updates to the Board and Chief Executive.
Professional Development
- Engage in continuous personal and professional development to enhance skills and knowledge.
This role encompasses a variety of responsibilities that contribute to the overarching goals of Ways to Wellness. The successful candidate will be expected to adapt to the evolving needs of the organization while maintaining a focus on our mission.
