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Digital Marketing Specialist

2 months ago

Reading, Reading, United Kingdom Primark Full time

About Primark

Primark is a leading global fashion retailer known for its trendy and affordable clothing, accessories, and homeware. Our commitment to value and style resonates with millions of customers worldwide.

Digital Campaign Officer

We are seeking a talented and passionate Digital Campaign Officer to join our dynamic Marketing team. In this role, you will play a crucial part in developing and executing successful digital marketing campaigns that drive brand awareness, customer engagement, and ultimately, sales.

What You'll Do:
  • Collaborate closely with the Digital Campaign Manager and wider Marketing team to conceptualize and implement innovative digital marketing strategies.
  • Assist in researching and analyzing market trends, competitor activities, and customer behavior to inform campaign planning.
  • Develop compelling briefs for creative agencies and internal teams, ensuring alignment with brand guidelines and campaign objectives.
  • Work closely with media agencies to manage campaign execution, monitor performance, and optimize results across various digital channels (e.g., search engine marketing, social media advertising, email marketing).
  • Stay abreast of the latest digital marketing trends, technologies, and best practices to ensure campaigns remain cutting-edge and effective.
What You'll Bring:
  • 3-4 years of proven experience in a digital marketing role, with a strong understanding of performance marketing channels.
  • A passion for fashion and an ability to translate trends into compelling marketing campaigns.
  • Excellent analytical skills and the ability to interpret data to drive campaign optimization.
  • Strong communication, interpersonal, and project management skills.
  • A collaborative and results-oriented mindset.