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Brand Experience Manager

2 months ago

London, Greater London, United Kingdom Accor Full time
About the Role

We are seeking a highly skilled Brand Marketing Manager to join our dynamic team at Accor's London Support Office. As a key member of our marketing team, you will be responsible for implementing the marketing and multi-channel strategy for our brands portfolio, ensuring the operational monitoring of projects, and defining marketing plans to maximize brand equity.

Key Responsibilities
  • Develop and execute marketing plans to promote a clear and differentiating image of our brands, reinforcing their awareness and attractiveness.
  • Implement a brand-specific customer experience to support our positioning, strengthen our competitive advantage, and generate value for all stakeholders.
  • Define and ensure the operational standards of our brands, adapting global marketing elements to the local environment by integrating cross-functional projects (CSR, loyalty, F&B, etc.).
  • Monitor KPIs to measure the impact of our actions (customer satisfaction, ROI, notoriety, market share, etc.).
  • Manage the marketing budget for our brands and countries.
Requirements
  • Minimum 3-5 years of experience in marketing.
  • Bachelor's or Master's degree in marketing, marketing management, or commercial strategies.
  • Strong interpersonal skills and ability to integrate with our team.
  • Ability to work as part of our ENA marketing and guest experience segment organization.
  • Experience in developing marketing action plans and creating original and attractive promotional materials.
  • Additional languages such as French and/or German are a plus.
What We Offer

We offer a competitive salary, bonus, season ticket loans, technology save scheme, financial wellbeing scheme, subsidised gym membership, private medical healthcare, pension, complimentary hotel stays, hybrid working, and additional remote working for up to 12 days anywhere in Europe for the year.