Digital Marketing Support Specialist

7 days ago

City of Westminster, Greater London, United Kingdom Talent Staffing Ltd Full time
About the Role

Talent Staffing Ltd is seeking a highly organized and detail-oriented Digital Marketing Assistant to support the Digital Marketing activities of our luxury brand clients in Central London.

This role will be responsible for monitoring, executing, and optimizing digital retailer programs, including social media channels, SEM campaigns, SEO, Google Business Profiles, blogs, and e-newsletters. The successful candidate will work closely with the Digital Marketing Manager to ensure brand guidelines are met, and retailer visibility is improved.

Key Responsibilities
  • Monitor retailer websites, including homepages, generic sections, and brand sections, to ensure consistent presentation of the brand.
  • Undertake regular audits and reporting to support monthly digital and social reports.
  • Use internal project management platforms to produce monthly management reports.
  • Analyze the impact of digital marketing activities across the retail network and make recommendations.
  • Communicate retailer guidelines and ensure updates are implemented.
  • Support retailers with social media content and ensure monthly frequency and guidelines are adhered to.
  • Circulate, review, and approve monthly retailer-branded newsletter and blog content.
  • Review and make suggestions for bespoke copy as required.
  • Provide retailer day-to-day support for brand portal accesses and queries.
  • Support the retailer network with their presence on shopping center websites.
  • Maintain the external digital marketing contact databases.
  • Support the retailer network to develop strong Google profiles via YEXT.
  • Provide support to ensure website tracking codes are correctly firing and Cookie Policies are compliant.
  • Assist retailers with SEO strategies using brand guidelines and agency support.
  • Support the Digital Marketing Manager with annual retailer co-op SEM campaigns, creating media plans, and liaising with SEM agencies.
  • Support retailers to increase After-Sales service volumes through personalized imagery.
  • Ensure project management dashboards are kept up-to-date with retailer performance statuses.
  • Assist with the roll-out of the Brand Certified Pre-Owned Programme and monitor usage of newsletters, blogs, and social media posts.
  • Support the Digital Marketing Manager to review, approve, and amend retailer content proposals.
Paid Digital Advertising and Partnerships
  • Assist the Digital Marketing Manager to plan, execute, and optimize digital, AVOD, audio, and visual corporate advertising campaigns.
  • Support the Digital Marketing Manager to test and provide feedback on creative staging links, ensuring brand guidelines and publisher specs are adhered to.
  • Liaise with agencies on campaign launches and go-live reports.
  • Ensure the internal media calendar is kept up-to-date with launches.
  • Monitor and evaluate the digital, audio, visual, and e-commerce landscape to ensure relevance.
  • Share important industry articles and updates with the communications team.
  • Process, verify, and reconcile invoices.
Other Responsibilities
  • Support the Digital Marketing Manager with the day-to-day operation of the staff Intranet.
  • Ensure the weekly intranet calendar is up-to-date, alert the Digital Marketing Manager if more content is required, and circulate with relevant team members.
  • Work with the wider team to generate ideas for the intranet and arrange timely upload of content.
  • Provide general support as needed to the Digital Marketing Manager and other projects on an ad-hoc basis.
  • Provide general marketing support as needed to the Marketing & Communications team.
Personal Profile Summary

The ideal candidate will be a specialist, technical, or administrative professional with persistence and a preference for working in a structured and predictable climate. Routine tasks, seeing a job through to conclusion, and the ability to work in a friendly, logical, and systematic manner are essential aspects of this role.

Essential Requirements
  • Education to a minimum degree level 2:1 (or equivalent).
  • Minimum 1 year of professional experience.
  • Some experience in assisting the planning, execution, and optimization of web and social media content.
  • Some experience of monitoring and measuring digital campaigns.
  • Proven ability as a good communicator (verbal and written).
  • Professionally presented with excellent oral and written English.
  • Strong organization and time management skills with a proven ability to multi-task.
  • Proficient in Microsoft Office (Excel, Word, PowerPoint, and Outlook).

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