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Digital Marketing Coordinator
2 months ago
Talent Staffing Ltd is seeking a highly organized and detail-oriented Digital Marketing Assistant to support the Digital Marketing activities of our luxury brand clients in Central London.
This role is responsible for helping to improve brand visibility and drive traffic to owned and retailer digital channels. The focus of the role is to monitor, execute and optimize the digital retailer programs.
The individual will be responsible for supporting the retailer network with their Head Office presence on retailer websites, social media channels, SEM campaigns, SEO, Google Business Profiles, blogs and e-newsletters to ensure they meet brand guidelines, improve Official Retailer visibility and provide the best online client experience.
Key Responsibilities- Monitor retailer websites, including their homepages, generic sections, and brand sections, to ensure the correct and consistent presentation of the brand.
- Undertake regular audits and reporting to support monthly digital and social reports.
- Use internal project management platforms, such as Confluence, Sprinklr, Tableau, and Monday, to produce monthly management reports.
- Analyze the impact of our digital marketing activities across our retail network to make recommendations.
- Communicate retailer guidelines and ensure updates are implemented.
- Support retailers with their social media content and ensure monthly frequency and guidelines are adhered to.
- Circulate, review, and approve monthly retailer-branded newsletter and blog content.
- Review and make suggestions for bespoke copy as required.
- Provide retailer day-to-day support for brand portal accesses and queries.
- Support the retailer network with their presence on shopping center websites.
- Maintain the external digital marketing contact databases.
- Support the retailer network to develop strong Google profiles via YEXT.
- Provide support to the retailer network to ensure website tracking codes are correctly firing and Cookie Policies are compliant.
- Assist the retailers with their SEO strategies using the brand guidelines and agency support.
- Support the Digital Marketing Manager with the annual retailer co-op SEM campaigns, creating media plans, and liaising with SEM agencies when required.
- Support retailers to increase their After-Sales service volumes through their own personalized imagery.
- Ensure the project management dashboards, Monday, and Confluence, are kept up-to-date with retailer performance statuses.
- Assist with the roll-out of the Brand Certified Pre-Owned Program and monitor the usage of newsletters, blogs, and social media posts to support the Program.
- Support the Digital Marketing Manager to review, approve, and amend retailer content proposals throughout the year.
- Assist the Digital Marketing Manager to help plan, execute, and optimize digital, AVOD, audio, and visual corporate advertising campaigns.
- Support the Digital Marketing Manager to test and provide feedback on creative staging links, ensuring brand guidelines and publisher specs are adhered to.
- Liaise with agencies on campaign launches and go-live reports.
- Ensure the internal media calendar is kept up-to-date with launches.
- Monitor and evaluate the digital, audio, visual, and e-commerce landscape to ensure we remain up-to-date on relevant digital developments.
- Share important industry articles and updates with the communications team.
- Process, verify, and reconcile invoices.
- Support the Digital Marketing Manager with the day-to-day operation of the staff Intranet.
- Ensure the weekly intranet calendar is up-to-date, alert the Digital Marketing Manager if more content is required, and circulate with relevant team members.
- Work with the wider team to generate ideas for the intranet and arrange timely upload of content.
- Provide general support as needed to the Digital Marketing Manager and other projects on an ad hoc basis.
- Provide general marketing support as needed to the Marketing & Communications team.
The job holder is likely to be of a specialist, technical, or administrative nature. The incumbent should have persistence and enjoy working within a highly structured and predictable climate. Routine tasks, seeing a job through to conclusion, and the ability to work in a friendly, logical, and systematic manner are important aspects of the role.
The job is also calling for clearly defined work parameters, adherence to rules and procedure, and a person who is patient and hard working. Ideally, the person should be routine-orientated, methodical, thorough, compliant, cautious, sensitive, diplomatic, self-disciplined, amiable, and accommodating.
Requirements- Education: Minimum degree level 2:1 (or equivalent)
- Experience: Minimum 1 year of professional experience
- Experience in assisting the planning, execution, and optimization of web and social media content
- Experience of monitoring and measuring digital campaigns
- Proven ability as a good communicator (verbal and written)
- Professionally presented with excellent oral and written English
- Strong organization and time management skills with a proven ability to multi-task
- Proficient in Microsoft Office (Excel, Word, PowerPoint, and Outlook)
