Brand Strategy Lead

1 month ago

Crawley, West Sussex, United Kingdom The People's Pension Full time
Position Overview

About The People's Pension:

At the core of our not-for-profit organization lies a dedication to simplifying the future-saving journey for our members. We prioritize fairness and transparency over profit-driven motives.

Envision a financial journey where every participant benefits, driven by our outstanding service and the remarkable individuals who comprise our team.

We embrace diversity and offer a flexible, hybrid working environment, ensuring that everyone has the chance to excel and be their best selves.


Key Responsibilities:
As the Brand Strategy Lead, you will play a pivotal role in shaping our brand narrative and strategy. Your expertise in event management will be invaluable as you redefine our brand approach.

  • Oversee our external sponsorship and awards initiatives, ensuring a proactive, innovative, and well-organized program that maximizes opportunities across the organization.
  • Responsible for our events and speaker engagement strategy, aligning it with our strategic goals to enhance our brand and reputation.
  • Act as the primary contact for any agreed sponsorships, identifying and assessing opportunities, executing projects, and providing best practice guidance.
  • Develop and execute a comprehensive brand strategy that defines how our brand should be positioned, enhanced, and utilized.

Qualifications:

  • Proven experience in brand development, management, and sponsorship.
  • Practical experience in utilizing customer insights and data analytics.
  • Familiarity with market segmentation and marketing metrics.
  • Genuine passion for the brand and its offerings.
  • In-depth knowledge of brand management principles.

What We Offer:
● Competitive pension contributions with an employer match of up to 14%
● Real living wage
● Starting annual leave of 25 days (increasing with tenure) plus your birthday off
● Income protection, critical illness coverage & life insurance
● Work-from-abroad policy applicable to all levels
● Employee healthcare benefits
● Parental and adoption leave
● Opportunities for learning & development, including funding for professional qualifications
● Travel season ticket loans
● Subsidized dining options at our office
● Volunteering days and charitable payroll contributions
● Onsite fitness facilities
● Cycle-to-work scheme
● Social clubs and events

For more information on how we support our employees, please visit our website.

Commitment to Equality:

The People's Pension is an equal opportunity employer. We believe in treating everyone with fairness, dignity, and respect. We are dedicated to ensuring that all our employees and applicants are treated equally and can perform at their best.

As a disability committed employer, we encourage candidates to inform us of any reasonable adjustments needed during the recruitment process to showcase their abilities effectively.

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