Brand Strategist
2 weeks ago
Job Summary:
IQVIA is seeking a highly motivated and results-driven Brand Strategist to lead our client's Enteral Nutrition and Oral Nutritional Supplements (ONS) platform. As a key member of our team, you will be responsible for defining brand strategy and developing long-term plans aligned with our company vision, ensuring these brands thrive and grow within the organisation.
Key Responsibilities:
- Brand Strategy Development: Support the Senior Brand Manager in executing the brand plan, including digital activities and Sales Force plans.
- Long-term Planning: Contribute to the definition and management of long-term local brand ambitions, objectives, and strategies, playing a key role in shaping the wider strategy.
- Brand Planning Process: Manage the yearly brand planning process, ensuring alignment with European and Global plans where relevant. Work with the SBM to present these plans to internal stakeholders and the Sales Force.
- Financial Acumen: Maintain a good understanding of brand P&L and the impact of the Brand Plan on the wider organisation's finances.
- Market Intelligence: Keep a close watch on industry and competitor activities, as well as brand performance, to adapt plans in a constantly changing, competitive Medical Nutrition environment.
- New Product Development: Deliver best-in-class New Product Development launch plans across the portfolio, ensuring maximum launch impact and ongoing support to meet key KPIs/targets.
- Market Research: Develop a comprehensive understanding of the UK Medical Nutrition environment, including media, competition, and Healthcare Professional behaviour, to identify marketing issues and opportunities.
- Brand Administration: Support the administration and governance of the brand, including regulatory compliance, budget management, project management, and Sales Force materials.
Requirements:
- Leadership Experience: Leadership experience with wide cross-functional teams.
- Nutrition Industry Experience: Experience in Nutrition.
- Influencing Skills: Proven ability to influence at senior levels within an organisation.
- Presentation Skills: Strong presentation and influencing skills, targeting a diverse audience including agencies, customers, and internal stakeholders.
- Project Management: Self-starting capability with the ability to manage sizable projects and workstreams with limited hands-on support.
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