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Marketing Director

2 months ago

Crawley, West Sussex, United Kingdom Optime Group Full time
About Optime Group

Optime Group is a leading recruitment agency specializing in the aviation sector. With a strong reputation for delivering top-tier staffing solutions to airport clients, we are committed to excellence in our industry.

Job Summary

We are seeking an experienced Digital Marketing Strategist to join our team. As a key member of our marketing department, you will be responsible for developing and implementing comprehensive marketing campaigns to drive sales and lead generation. Your strategic and creative contributions will play a crucial role in shaping our external communications and reinforcing our position as industry leaders.

Key Responsibilities
  • Campaign Development: Design and execute targeted marketing campaigns to drive sales and lead generation.
  • Strategic Marketing: Develop and implement a full marketing plan, aligning with business goals and driving market engagement.
  • Product Marketing: Lead strategic marketing initiatives for our workforce management product to enhance market penetration and user adoption.
  • Digital Marketing: Implement and analyze SEO and PPC strategies to drive traffic and optimize digital marketing performance.
  • Social Media Oversight: Collaborate with our social media agency partner to guide and innovate content strategies, ensuring brand consistency and engagement.
  • Brand Enhancement: Utilize SEO techniques and creative campaigns to significantly elevate brand awareness.
  • Content Generation: Engage deeply with our operations to capture and share impactful stories and company news.
  • Communications Management: Maintain oversight of all internal and external communications, upholding our brand ethos and meeting the diverse needs of our employees and agency workforce.
  • Thought Leadership: Contribute regular insightful blog posts that affirm Optime Group as thought leaders in the aviation recruitment sector.
  • PR Collaboration: Collaborate with the PR team to synergize media strategies and amplify our outreach.
  • Creative Production: Harness Adobe Creative Suite to generate compelling visual content that supports our marketing objectives.
Candidate Profile

We are searching for a candidate with a proven track record in creating, implementing, and analyzing effective marketing strategies. The ideal candidate will display:

  • A strong, results-oriented portfolio demonstrating successful brand visibility and engagement enhancements.
  • Proficient management of social media platforms and innovative content creation.
  • Exceptional communication skills, both written and verbal.
  • Expertise in SEO, content management systems, and preferably Adobe Creative Suite.
  • A proactive and creative approach to marketing strategies.
  • A Bachelor's degree in Marketing, Communications, or a related field.