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Brand Strategist

2 months ago

Crawley, West Sussex, United Kingdom The People's Pension Full time
About People's Partnership

We're a not-for-profit organisation dedicated to making the future-saving experience simple for our members. Our commitment to fairness and simplicity drives everything we do.

Imagine a financial adventure where everyone's a winner, fueled by exceptional service and brought to life by our talented team.

We're a diverse employer with a flexible, hybrid working approach, ensuring everyone gets the opportunity to thrive and be their best self.

Job Summary

We're seeking a Brand Manager to join our team, responsible for developing and implementing our brand strategy and narrative. This role will involve managing external sponsorship and awards, leading events and speaker strategy, and developing a comprehensive brand strategy.

Key Responsibilities
  • Develop and implement a brand strategy that enhances our brand positioning and reputation.
  • Manage external sponsorship and awards, identifying and evaluating opportunities to optimise business outcomes.
  • Lead events and speaker strategy, ensuring it meets our strategic objectives and builds our brand.
  • Develop and implement a comprehensive brand strategy for how our brand should be positioned, enhanced, and used.
Requirements
  • Demonstrable experience of brand development, brand management, and sponsorship.
  • Experience of practical application of customer insight and data analytics.
  • Experience of segmentation and marketing metrics.
  • Passion for our brand and its products.
  • Expert understanding of brand management.
What We Offer
  • Generous pension contributions with an employer contribution of up to 14%.
  • Real living wage.
  • 25 days starting annual leave allowance (rising with service) plus your birthday off.
  • Onsite parking (in Crawley offices).
  • Income protection, critical illness cover & death in service insurance.
  • Work from abroad policy for all levels.
  • Employee healthcare.
  • Parental and adoption leave.
  • Learning & development opportunities, paid for professional qualifications and study support.
  • Travel season ticket loans.
  • Subsidised restaurant in our Crawley office.
  • Volunteering days and charity payroll giving.
  • Onsite gym.
  • Ride-to-Work scheme.
  • Social clubs and events.
Disability Statement

We're an equal opportunities employer, committed to treating all our people with dignity and respect. We believe everyone has the right to be treated fairly and enabled to perform at their best.

We're a disability committed employer, please let us know if you need any reasonable adjustments made to our recruitment process to enable you to show us the best 'you'.