Marketing Director

1 month ago


London, Greater London, United Kingdom PA Media Group Full time

{"About PA Media Group": "PA Media Group is a leading provider of news and information services, with a diverse portfolio of specialist media companies spanning news, data, technology, marketing, and communications. Our flagship brand, PA Media, is the national news agency for the UK and Ireland, with a global presence and a reputation for excellence.", "Job Summary": "We are seeking an experienced Marketing Manager to cover maternity leave and support PA Media Assignments and PA Media Academy during a busy period. The successful candidate will have a proven track record in developing and implementing integrated marketing campaigns, with expertise in digital marketing strategies and techniques.", "Key Responsibilities": ["Develop and implement a comprehensive marketing strategy to drive business growth and increase brand awareness", "Create and execute integrated marketing campaigns across digital channels, including social media, email, and content marketing", "Manage and optimize digital marketing tools, including analytics, search, and other digital media tools", "Collaborate with external agencies and stakeholders to deliver marketing objectives", "Monitor and report on marketing performance, using data and insights to inform future marketing decisions"], "Requirements": ["Proven marketing experience in a B2B environment", "Expertise in digital marketing strategies and techniques", "Experience in developing and implementing integrated marketing campaigns", "Knowledge of modern marketing methodologies and marketing automation technology", "A KPI-focused mindset with strong project management skills", "Proficiency in CMS, social media platforms, Google Analytics, Salesforce, and Pardot"]}



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