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Marketing Director

2 months ago

Barnstaple, United Kingdom EQUIDRY Full time
About EQUIDRY

EQUIDRY is a dynamic and innovative company that specializes in the equestrian industry. We are committed to delivering high-quality products and exceptional customer service.

Job Title: Marketing Manager

We are seeking a highly skilled and experienced Marketing Manager to join our team. As a Marketing Manager, you will be responsible for developing and executing comprehensive marketing plans and strategies aligned with our business objectives.

Key Responsibilities:
  • Marketing Strategy Development: Develop and execute comprehensive marketing plans and strategies aligned with our business objectives.
  • Market Research: Conduct continuous market research to identify industry trends, customer needs, and competitors' activities.
  • Product Promotion: Create and manage marketing campaigns to promote our products, emphasizing their unique features and benefits.
  • Product Launch: Deliver world-class product launches, develop differentiated product narratives, and translate values and benefits of new products & features into customer-facing messaging and product launches.
  • Brand Management: Maintain and enhance our brand identities, ensuring consistency across all marketing materials.
  • Digital Marketing: Be responsible for generating all of our online marketing, including website management, SEO, Google, Amazon, email marketing, social media marketing, and paid advertising.
  • Content Creation: Create high-quality, visually appealing, engaging, and informative content that resonates with our target audiences, showcasing the unique offerings of our brand.
  • Public Relations: Cultivate relationships with our customers, industry influencers, professionals, event organizers, trade customers, and media outlets to secure positive press coverage.
  • Event Planning: Organize and participate in industry events, trade shows, and exhibitions to showcase our products, build relationships with our customers, and network with potential clients.
  • Wholesale Marketing: Build promotional plans with our wholesale customers, tailoring solutions to meet their specific requirements, developing and implementing the strategy for POS materials, product displays, merchandising, and promotional materials throughout the wholesale network.
  • Marketing Analytics: Utilize data analytics tools to track and analyze marketing performance metrics, making data-driven adjustments to strategies.
  • Budget Management: Create and manage the marketing budget, optimizing resource allocation.
  • Lead Generation: Develop and execute lead generation strategies to identify and nurture potential customers.
  • Sales Collaboration: Collaborate closely with our Business Development Manager to align marketing efforts with sales goals and provide necessary tools and materials.
  • Customer Engagement: Implement strategies to engage existing customers, including loyalty programs, newsletters, and surveys.
  • Competitor Analysis: Monitor competitors' activities and market trends to identify opportunities and threats.
  • Team Leadership: Provide leadership, guidance, and mentoring to team members.
  • Compliance: Ensure marketing activities adhere to relevant laws and regulations.
  • Reporting: Regularly report to our directors on marketing performance and provide insights and recommendations.
  • Customer Feedback: Gather and analyze customer feedback to improve our products, services, and marketing campaigns.
  • Innovation: Stay updated with emerging marketing trends, tools, and technologies to identify opportunities for innovation.
  • Team Building: Provide support to our greater team on various tasks as required, aiding the broader team effort.
Requirements:
  • Knowledge of the Equestrian Industry: Essential knowledge of the equestrian industry, with knowledge of the pet market being beneficial.
  • Proven Experience: Proven experience as a Marketing Manager in a related industry with a strong understanding of digital marketing channels and techniques, including SEO/SEM, content marketing, email marketing, social media, and analytics.
  • Proven Experience in B2B Marketing: Proven experience in B2B marketing.
  • Creative Thinking: Strong creative thinking and a passion for innovation.
  • Leadership Skills: Strong leadership and project management skills.
  • Communication Skills: Excellent communication and interpersonal skills.
  • Ability to Inspire and Develop Our Team: Ability to inspire and develop our small team, work collaboratively, and adapt to a dynamic environment.
  • Drive and Ability to Work Hard: The drive and ability to work hard within a small team, managing multiple projects simultaneously and prioritizing tasks effectively.
  • Strong Understanding of Shopify: A strong understanding of Shopify.
  • Education: Bachelor's degree in Marketing, Business, or related field (Master's degree preferred).
Benefits:
  • Supportive and Friendly Work Environment: Work in a supportive, friendly, family-run business where staff happiness is a top priority.
  • Generous Holiday Allowance: 28 days holiday (including bank holidays).
  • Flexible Schedule: Flexible schedule.
  • Casual Dress: Casual dress.
  • Free Parking: Free parking.
  • Staff Discount: Staff discount.
  • Social Events and Team Building: Social events and team building.
  • Birthday and Annual Work Anniversary Gifts: Birthday and annual work anniversary gifts.
Job Type:

In House, Full-time, Permanent

Pay:

£28,000.00-£35,000.00 per year