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Lead Marketing Strategy Executive

2 months ago

Oxford, Oxfordshire, United Kingdom Cancer Research UK Full time

Join Cancer Research UK in the fight against cancer


At Cancer Research UK, our mission is to combat cancer effectively. We are a dedicated team striving to make a significant impact every day. To enhance our efforts, we are seeking a skilled individual who is eager to expand their expertise and contribute meaningfully to our cause.

We are thrilled to present an opportunity for you to step into the role of Lead Marketing Strategy Executive. In this position, you will be instrumental in coordinating, prioritizing, and planning marketing initiatives aimed at our established audiences across the full spectrum of our activities. Collaborating with the strategic marketing planning, operations, and performance team, you will ensure that our initiatives are well-timed, balanced, and impactful. Additionally, you will assist in developing innovative processes as we transition to a more audience-focused, data-driven marketing approach across our campaigns.

Key Responsibilities:

  • Assist in executing Cancer Research UK's comprehensive marketing strategy, offering insights and enhancing effectiveness across various owned channels, including email, SMS, telemarketing, direct mail, and our website.
  • Collaborate with the marketing planning team and partner delivery teams to manage, optimize, and provide transparency on marketing campaigns directed at our known audiences and first-party data.
  • Work towards refining, enhancing, and future-proofing our existing planning, prioritization, and campaign management processes.
  • Mentor and support a Marketing Planning Executive in their daily responsibilities.
  • Compile ongoing annual channel forecasts and calendars to enhance planning visibility, prioritizing and optimizing strategies to align with business objectives and growth.
  • Facilitate the establishment and collection of new and existing insights and performance metrics across owned channels and for our current audiences.
  • Analyze and assess the performance of owned channels against key performance indicators, identifying growth opportunities and making informed recommendations.

Required Skills:

  • Proven experience in planning and prioritizing complex, multi-channel campaigns, particularly in direct marketing or owned channels targeting existing audience groups.
  • A foundational understanding of end-to-end marketing journeys and the integration of various channels in comprehensive campaigns.
  • A data-driven approach with experience in interpreting results and identifying opportunities.
  • Strong project management, organizational, and analytical capabilities.
  • Demonstrated ability to foster positive working relationships and collaborate effectively within a team.
  • Proactive in managing workload, meeting deadlines, and adapting to changing priorities.
  • Proficient in Microsoft Office applications, including Excel and PowerPoint.

What We Offer:

Every member of our team plays a vital role in our mission to combat cancer, and we value that contribution highly.

In return, we provide a comprehensive benefits package, a variety of career and personal development opportunities, and high-quality tools, policies, and processes to support your success.

Our benefits include a robust retirement plan, a generous and flexible leave policy, discounts on travel, technology, gym memberships, and much more.

We recognize the importance of work-life balance and actively promote a flexible working culture.

Our initiatives – from funding groundbreaking research to shaping public policy – are designed to make a difference in the world. We are excited to have you consider joining our team.

Application Process:

We are committed to equality, diversity, and inclusion, and therefore operate an anonymized shortlisting process. While CVs are required for all applications, they will only be reviewed once you are invited for an interview. We encourage you to complete the work history section of the online application form to facilitate a fair and objective assessment.