Brand Manager

6 days ago

London, Greater London, United Kingdom Proof Drinks Full time

About the Role:

We are seeking a highly skilled and motivated Brand Manager to join our dynamic team at Proof Drinks, a leading independent drinks distributor in the UK.

As a Brand Manager, you will be responsible for managing and promoting super-premium gin brand Brockman's, ensuring their successful integration within our company and market presence across the on-trade and off-trade channels.

Your expertise in brand management, strategic planning, and relationship-building will be instrumental in driving brand growth, increasing sales, and strengthening partnerships with our customers.

Key Responsibilities:

  • Oversee and manage the brand, understanding their unique value proposition, target audience, and market positioning within the on-trade and off-trade sectors.
  • Collaborate with brand owners and internal departments to develop the annual brand plan, incorporating market insights, sales forecasts, promotional strategies, and distribution goals.
  • Execute the annual brand plan, translating strategic objectives into actionable plans and initiatives across the on-trade and off-trade channels.
  • Monitor and evaluate performance against targets and adjust strategies accordingly.
  • Ensure strong brand representation and consistent messaging to drive customer engagement and increase sales volumes in both on-trade establishments.
  • Develop and execute trade marketing initiatives, including trade promotions, merchandising programs, and brand activations, tailored for both the on-trade and off-trade channels.
  • Monitor and analyse brand performance metrics, such as sales volume, distribution, and ROS across both on-trade and off-trade channels.
  • Provide regular reports and insights to internal stakeholders and brand owners, highlighting areas of success and opportunities for improvement.
  • Develop and manage brand marketing budgets, ensuring optimal allocation of resources and adherence to targets.
  • Ensure compliance with brand guidelines across all marketing and promotional materials for both on-trade and off-trade channels.
  • Actively participate in industry events, trade shows, and conferences within the on-trade and off-trade sectors to stay updated on market trends, build relationships with key stakeholders, and identify potential partnership opportunities.

Requirements:

  • Proven experience as a Brand Manager in the drinks industry or a related field. Gin or Super Premium Drinks Brand experience preferable.
  • Excellent knowledge of brand management principles, marketing strategies, and trade marketing practices within both the on-trade and off-trade sectors.
  • Strong negotiation and relationship-building skills to effectively collaborate with brand owners, suppliers, and internal teams.
  • Proactive and results-oriented, with a focus on driving brand growth, increasing sales volumes, and achieving targets within the on-trade and off-trade channels.
  • Excellent communication and presentation skills to convey brand messages and marketing plans effectively.
  • Organised with an ability to multitask, prioritise, and manage multiple projects simultaneously in a timely manner.

About Proof Drinks:

Proof Drinks is the largest independent drinks distributor in the UK, with a portfolio of over 30 award-winning brands. We are a renowned and trusted drinks distributor with collaboration and transparency at its heart and a challenger mindset, leading many brands to become market leaders in their respective categories.

We offer a competitive salary, discretionary quarterly bonus, work phone and laptop, death in service and critical illness cover, 22 days holiday plus bank holidays, your birthday, and 3 days between Christmas & New Year, profit share scheme, flexible working, and other benefits including hospitality discount, health & wellness membership discount, and stock discount.

What We Offer:

  • A chance to work on a new brand joining our portfolio, alongside a dedicated brand ambassador whom you will manage.
  • A chance to get hands-on including management of cross-functional projects.
  • A competitive salary and benefits package.
  • A dynamic and supportive team environment.
  • Opportunities for professional growth and development.

Language: English (en-US)

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