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Associate Marketing Manager, Community Running and Activations
2 months ago
About the Role:
New Balance is seeking a highly skilled Associate Marketing Manager to join its UK & Ireland team. As a key member of the marketing team, you will be responsible for delivering a cohesive approach to year-round programmes of grassroots performance activation.
Key Responsibilities:
- Support the performance strategy with a focus on running through product launches, retailer activations, guerilla & owned event opportunities, and stand-out cultural & brand moments.
- Maintain existing strong relationships and build new connections with key cities and community and run club partners.
- Ensure that key cities are focused on and that our community and run club partners are aligned to the brands values and objectives.
- Support the UK marketing team, working closely with Technical Representatives and Brand ambassadors to authentically engage with communities, specialty retailers, and strategic key partners.
- Activate a community running strategy to support the sell-thru of product in line with the EMEA objectives, with a focus on growing brand association within running.
- Research and develop the community running strategy in alignment to consumer insight data to identify regional epicenters and opportunities.
- Build and develop a considered community portfolio, maintaining established relationships and crafting new relationships, through seeding, retailer partnerships, activations, local initiatives, and key regional events.
- Support the planning and execution of owned and guerilla marketing activations in-line with key cultural moments and strategic events, working cross functionally to develop commercial and partnership opportunities whilst ensuring consistent storytelling.
- Monitor and report on industry trends and activity at the intersection of sport and culture, with a consideration of their influence on the community strategy.
Requirements for Success:
- Ability to follow strategic plan and have long term vision.
- Experience of managing multi-faceted activations.
- Cross business coordination of a large-scale projects.
- Experience taking a project from concept through to delivery.
- Experience of managing relationships and 3rd party agencies.
- Experience in asset and content management.
- Experience in budget management and reporting.
- Customer 'first' understanding.
- Experience in negotiation.
What We Offer:
- Discretionary Bonus Opportunity.
- Private Medical Insurance.
- Dental Scheme.
- Pension Scheme.
- Flexible Working Hours.
- Hybrid working.
- 25 days Annual Leave per year.
- Life Insurance.
- On Site Gym.
- Employee Discount.
- Opportunity to work abroad for four weeks per year.
- Wellbeing and Mental Health Benefit.
