Marketing Manager

6 days ago


Reading, Reading, United Kingdom Mackenzie Jones Full time

About Mackenzie Jones

Mackenzie Jones is a leading recruitment agency partnering with innovative FMCG brands to drive business growth.

About the Role

We are seeking a highly skilled Shopper Marketing Manager to join our client's team. As a key member of the marketing department, you will be responsible for developing and executing shopper marketing strategies to drive sales and brand awareness.

Key Responsibilities

  • Understand the impact of the retail environment on shopper behavior and identify opportunities to drive sales growth.
  • Work closely with the sales team and category consultant to understand commercial opportunities within retailers.
  • Identify and present bespoke retailer opportunities to drive shopper conversion.
  • Collaborate with the brand team to bring overarching campaigns to life in a relevant and memorable way for shoppers across grocery.
  • Lead the activation process from creating briefs for designers to delivering all projects, in-store on time and on budget.

Requirements

  • A Brand, Shopper, or Agency background with a record of using activation ideas across grocery retail.
  • Comfortable turning insights into marketing opportunities at the point of purchase.
  • A creative, audacious problem solver who can inspire stakeholders to want to implement your activation plans.

What We Offer

Mackenzie Jones offers a competitive salary and benefits package, as well as opportunities for professional growth and development.



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