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Marketing Professional

2 months ago

Seaham, Durham, United Kingdom MTrec Commercial Full time
About the Role

We are seeking a highly motivated and experienced Marketing Executive to join our team at MTrec Commercial. As a Marketing Executive, you will play a key role in developing and implementing loyalty programs and strategies to increase customer lifetime value and repeat business.

Key Responsibilities
  • Develop and implement loyalty programs and strategies to increase customer lifetime value and repeat business.
  • Create and execute targeted email marketing campaigns and personalized communication to engage customers.
  • Build on and optimize any current email automations with the goal to increase key metrics.
  • Develop and implement effective email campaigns and flows to complement the overall marketing strategy.
  • Manage the integration and effective use of CRM systems to enhance customer data analysis, segmentation, and targeted marketing.
  • Collaborate with cross-functional teams to ensure a seamless customer experience across all digital channels.
  • Analyze customer behavior, market trends, and competitor activity to recommend improvements to the loyalty program.
  • Monitor and report on the performance of loyalty programs and CRM initiatives, providing insights and recommendations for optimization.
  • Work closely with the marketing team to align loyalty strategies with overall marketing objectives and campaigns.
  • Foster strong relationships with key stakeholders, including technology partners and internal teams, to enhance program effectiveness.
  • Stay abreast of industry best practices in loyalty marketing and CRM, and incorporate these learnings into our strategy.
Requirements
  • Bachelor's degree in Marketing, Business Administration, or a related field.
  • Proven experience in loyalty marketing, CRM, and e-commerce within a retail or B2C environment.
  • Proven and demonstratable experience in email marketing within a B2B organization.
  • Strong understanding of CRM systems, data analytics, and email marketing tools.
  • Excellent analytical skills and the ability to translate data into actionable insights.
  • Creative thinker with the ability to develop innovative loyalty strategies.
  • Strong project management and organizational skills.
  • Excellent communication and interpersonal skills.
  • A desire to learn and develop in the role or beyond.
  • Be focused on helping people and resolving their queries.
  • Be determined to succeed both for yourself and your customers.
  • A good level of IT skill and an ability to multitask on computer-based programs.
  • Flexible towards work.