E-commerce and Digital Marketing Director
2 months ago
About Us
Veronica de Piante is a luxury womenswear brand founded in 2022, specializing in refined collections of modern tailoring, exquisite knitwear, elegant outerwear, and leather goods, all crafted in Italy by family-run factories and mills. With a presence in London, New York, and Milan, we offer our global customers expertly crafted pieces, designed with a timeless sensibility.
Role Overview
We are seeking a strategic and hands-on e-commerce expert to drive the growth of our online presence. As a key member of our team, you will oversee daily e-commerce operations, support all aspects of our online business, and contribute to the development of our digital strategy. This is an excellent opportunity for a senior marketing professional looking to take on new challenges.
Key Responsibilities
- Develop and implement an omni-channel digital marketing strategy to drive business growth.
- In partnership with the Marketing Director, manage the website and channel content plan, ensuring seamless execution across all digital channels.
- Oversee the performance of our PPC agency and optimize campaigns for maximum ROI.
- Monitor and analyze web performance, identifying opportunities for growth across all digital channels.
- Lead project management of site builds and development, focusing on user experience and conversion optimization.
- Contribute to budgeting and planning processes, tracking delivery against targets.
Requirements
- At least 5 years of experience in managing e-commerce for a luxury brand, with a proven track record of driving revenue growth.
- Strong analytical skills, with a data-driven approach to decision-making.
- Expert knowledge of digital marketing channels and online customer journeys.
- Strong commercial acumen, with experience in budget management and planning.
- Excellent project management skills, combined with a problem-solving mindset.
- Strong copywriting and editing skills are a plus.
- Able to thrive in a fast-paced environment, with a passion for luxury brands and e-commerce growth.
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