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Programmatic Trading Strategist

1 month ago


London, Greater London, United Kingdom Reach PLC Full time

About Reach PLC

Reach PLC is a leading technology business that specializes in data-driven products for media owners and advertisers. Our innovative approach to brand safety and contextual advertising has made us a top player in the market.

Job Summary

We are seeking a highly skilled Programmatic Executive to join our Revenue Operations team. As a key member of our team, you will play a pivotal role in driving the success of our operational and analytical functions. Your primary responsibility will be to develop and execute programmatic trading strategies across various digital advertising platforms.

Key Responsibilities

  • Utilize advanced analytics techniques to extract insights from large datasets related to digital advertising campaigns, audience behavior, and content performance.
  • Develop comprehensive reports and dashboards to communicate key findings and actionable insights to internal stakeholders and clients.
  • Oversee the day-to-day operations of our contextual advertising products, ensuring seamless functionality and performance.
  • Collaborate with cross-functional teams to drive product enhancements and feature prioritization.
  • Develop and execute programmatic trading strategies across various digital advertising platforms.
  • Manage campaign budgets, bids, and performance metrics to ensure efficient allocation of resources and achievement of campaign goals.

Requirements

  • Demonstrable experience of digital/programmatic campaign management.
  • Strong analytical and problem-solving skills, with experience using data and analytics to improve performance.
  • Strong project management skills, with the ability to prioritize and manage multiple tasks and projects.
  • Skilled in using programmatic platforms - prior experience with Google Ad Manager is ideal.

What We Offer

  • Competitive salary + quarterly bonus.
  • Access to a range of benefits and discounts, including a pension scheme, holiday purchase scheme, and private healthcare cash plan.
  • Opportunities for career growth and development, including training sessions and workshops.

About Us

Reach PLC is committed to being an inclusive employer and encourages applications from all suitable applicants, regardless of background, circumstances, age, disability, gender identity, ethnicity, religion or belief, and sexual orientation.