National Subject Lead for Educational Expansion
6 days ago
We are seeking a highly skilled and experienced professional to join our team as a National Subject Lead for Educational Expansion. This is a senior leadership role that requires a deep understanding of the education sector and a proven track record of developing and executing successful strategies to improve educational outcomes, drive revenue growth, and expand market presence.
Key Responsibilities- Go-to-Market Strategy: Develop and implement go-to-market strategies for both B2C and B2B markets, focusing on customer segmentation, pricing, and promotional tactics. Establish and monitor key performance indicators (KPIs) to evaluate initiative effectiveness. Provide training and support to the sales team to enhance their understanding of Twinkl's products and market positioning.
- Thought Leadership & Market Positioning: Lead the development of thought leadership initiatives in the education sector, including research studies, white papers, and opinion pieces. Establish yourself as a thought leader by staying informed on market trends, engaging with key influencers, and representing Twinkl at industry events. Collaborate with stakeholders to promote innovative teaching practices and build a network of education experts.
- Content Development & Innovation: Collaborate with content teams and country managers to enhance and innovate Twinkl's educational offerings. Guide the creation of new products tailored to your area and other key segments. Ensure content quality and relevance through continuous feedback from educators and market analysis.
- Market Expansion & Customer Engagement: Identify and penetrate key markets by working with marketing teams to develop targeted campaigns that generate leads and drive sales. Foster strong customer relationships and implement strategies to enhance user satisfaction. Build local partnerships and deliver world-class, localized customer support to support market growth.
- Minimum of 3 years of experience in a senior leadership role within primary schools or trusts.
- Proven track record of developing and executing successful strategies to improve educational outcomes, drive revenue growth, and expand market presence, preferably in the EdTech sector with a B2C focus.
- Excellent communication, presentation, and thought leadership skills, with experience in public speaking.
- Strong analytical skills with the ability to interpret complex data, market trends, and develop actionable insights.
- Expertise in the education landscape, including trends, policies, and market dynamics.
- Strong connections or influence within the education sector, with the ability to identify and collaborate with thought leaders and influencers.
- Passion for education and a commitment to improving teaching and learning practices.
- Ability to build and maintain relationships with a wide range of stakeholders, including school leaders, educators, policymakers, and influencers.
- Deliver and execute an annual category strategy inc. cross-content line linking strategy.
- External reach as a thought leader;
- Achieve Share of Voice on your narrow category Influence Topics of 50%.
- 90% Stakeholder Awareness/Perception Alignment Score per quarter.
- Build and maintain 1 significant thought leading brand partnership per quarter.
- Ensure your category achieves and maintains 1 key accreditation.
- Ensure your category achieves its rolled up conversion, upgrade returning user, download, ratings & ROI metric targets.
- Every category achieves +80 NPS monthly.
Twinkl Educational Publishing is a leading provider of educational resources and solutions. We are committed to improving teaching and learning practices and are seeking a highly skilled and experienced professional to join our team as a National Subject Lead for Educational Expansion.
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