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National Subject Lead for Primary School Science and Education
2 months ago
We are seeking a highly experienced and skilled National Subject Lead for Primary School Science and Education to join our team at Twinkl Educational Publishing. As a key member of our organization, you will play a crucial role in shaping our educational offerings and driving market expansion.
Key Responsibilities- Go-to-Market Strategy: Develop and implement go-to-market strategies for both B2C and B2B markets, focusing on customer segmentation, pricing, and promotional tactics. Establish and monitor key performance indicators (KPIs) to evaluate initiative effectiveness. Provide training and support to the sales team to enhance their understanding of Twinkl's products and market positioning.
- Thought Leadership & Market Positioning: Lead the development of thought leadership initiatives in the education sector, including research studies, white papers, and opinion pieces. Establish yourself as a thought leader by staying informed on market trends, engaging with key influencers, and representing Twinkl at industry events. Collaborate with stakeholders to promote innovative teaching practices and build a network of education experts.
- Content Development & Innovation: Collaborate with content teams and country managers to enhance and innovate Twinkl's educational offerings. Guide the creation of new products tailored to your area and other key segments. Ensure content quality and relevance through continuous feedback from educators and market analysis.
- Market Expansion & Customer Engagement: Identify and penetrate key markets by working with marketing teams to develop targeted campaigns that generate leads and drive sales. Foster strong customer relationships and implement strategies to enhance user satisfaction. Build local partnerships and deliver world-class, localized customer support to support market growth.
- Minimum of 3 years of experience in a senior leadership role within primary schools or trusts.
- Proven track record of developing and executing successful strategies to improve educational outcomes, drive revenue growth, and expand market presence, preferably in the EdTech sector with a B2C focus.
- A friendly, welcoming, and supportive culture.
- Diversity, inclusion, and belonging - our Employee Network Program includes working groups for LGBTQ+, People of Colour, Disabilities (visible and invisible), Women in Tech, and Working Parents.
- Competitive compensation and benefits package.
- Opportunities for professional growth and development.
- A dynamic and collaborative work environment.
