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Strategic Marketing Lead

2 months ago

Solihull, Solihull, United Kingdom BNP Paribas Personal Finance Full time

Position Title: Marketing Manager

Location: Solihull, Hybrid

Employment Type: Full time, Permanent

______________________________________________

Position Overview:

We are seeking a proactive and skilled Marketing Manager to enhance our marketing initiatives. In this capacity, you will assist the Senior Marketing Manager in executing strategic planning, implementation, and evaluation of our marketing strategies aimed at promoting account-based retail finance to our partners' customers.

Your primary responsibility will involve crafting, organizing, executing, and refining Annual Marketing Plans that align with our partners' commercial strategies, emphasizing a strong digital approach. Your objective will be to aid our partners in reaching their business goals while ensuring a favorable return on investment.

Key Responsibilities:

  • Enhance account-based retail finance credit performance for key strategic partners, driving customer acquisition and repeat transactions through suitable marketing channels.
  • Improve customer journeys by assessing and implementing enhancements that support both commercial partnership goals and customer satisfaction.
  • Develop and implement plans for significant initiatives, ensuring that timelines for development, execution, and delivery are adhered to.
  • Coordinate with campaign production and data teams, following internal processes and policies to guarantee timely and effective communication delivery.
  • Establish robust relationships with strategic partner counterparts, creating and refining communication strategies with a test-and-learn methodology.
  • Deliver marketing updates and performance reports at key partnership meetings on a monthly basis.
  • Oversee the marketing budget, ensuring accuracy and compliance.
  • Promote cross-functional collaboration to devise and execute strategies that retain profitable customers and enhance their lifetime value.
  • Continuously enhance customer experience across all touchpoints, aligning with our digital transformation objectives.
  • Identify opportunities for growth and cost-saving measures through a culture of Continuous Improvement and digital transformation.

Required Skills & Attributes:

  • Proven experience in managing digital agencies.
  • Expertise in partnership management; strong relationship-building and stakeholder management capabilities, both internally and with strategic partners.
  • Ability to work effectively within cross-functional teams, occasionally leading them.
  • Strong skills in campaign management, planning, and briefing.
  • Detail-oriented with a commitment to accurate and timely reporting.
  • Customer-focused mindset with a dedication to delivering outstanding customer experiences.
  • Experience in Financial Services and App management is desirable.

About Us:

At BNP Paribas Personal Finance, we are part of a global banking institution and take pride in being recognized as a Top Employer UK, fostering a great workplace in an open and inclusive environment.

We aim to provide straightforward consumer finance solutions and collaborate with numerous well-known retailers and brands to assist their customers in financing their purchases responsibly.

We are committed to making a positive impact on our colleagues, customers, partners, and the broader community, guided by our values of positivity, bravery, and accountability.

Benefits:

In addition to being part of a Top Employer UK 2024 and a team that transforms customers' lives, we offer excellent benefits. These include a competitive salary, a contributory pension scheme, and access to our Health Cash plan. Our multi-award-winning flexible benefits platform provides a wide range of options tailored to your lifestyle, including life insurance and private medical insurance. Additional perks include fantastic discounts on dining, cinema tickets, and more, along with monthly awards offering opportunities to win vouchers and prizes.

Could this be you?

At BNP Paribas Personal Finance, we believe that a positive attitude and a passion for making things happen are the most important qualities. We encourage individuals who meet 75% of the role's requirements to apply. We also welcome applications from those considering a career change or transition, as we value transferable skills.

Equal Opportunities Commitment:

BNP Paribas Personal Finance is dedicated to promoting equality of opportunity and ensuring that no individual faces discrimination based on age, disability, gender reassignment, marital status, pregnancy and maternity, race, religion or belief, sex, or sexual orientation.