Lead Strategic Advisor

3 weeks ago

London, Greater London, United Kingdom Dentsu Aegis Network Full time

Job Title: Lead Strategic Advisor

Job Description:

Overview

Dentsu Aegis Network serves as a comprehensive partner for growth and transformation for premier organizations worldwide. Established in 1901 in Tokyo, Japan, and currently operating in over 145 countries, Dentsu has a distinguished history of fostering innovations by leveraging the expertise of its global network of leading brands to create impactful growth solutions for clients. Dentsu specializes in end-to-end experience transformation (EX) by merging its services across Media, Customer Experience Management (CXM), and Creative, while its business transformation (BX) approach challenges the limits of transformation and sustainable growth for brands, individuals, and society.

Carat focuses on constructing modern businesses in media centered around the key audiences. Our approach is to build these businesses in media, with a strong emphasis on people. For large-scale brands, Carat acts as the entry point to Dentsu. Through our tailored client partnerships, we innovate to enhance both immediate performance and long-term transformation. We accomplish this through three distinct methods:

  1. We possess an unparalleled understanding of audiences, enabling us to identify growth segments and accelerate brand engagement.
  2. We integrate media, creative, and customer experience to craft comprehensive experiences that enhance brand equity, deliver value to communities, drive commercial results, and foster loyalty.
  3. We lead the way in next-generation media outcomes that strengthen modern brands, amplify brand influence, and contribute positively to society.
We are proactive in our efforts. We take the initiative in media, advocating positively for individuals, businesses, and society in all our endeavors.

We are seeking a Lead Strategic Advisor as part of Carat .

Role Purpose

The Carat strategy team integrates expert skills, innovative problem-solving, and a diverse array of experiences to identify and tackle the challenges that hinder our clients from achieving optimal growth and profitability.

Our client portfolio encompasses a wide geographic reach, blending both traditional and emerging growth markets, and features strong strategic talent eager to collaborate on various projects.

The Lead Strategic Advisor is tasked with crafting and executing exceptional cross-disciplinary solutions that enhance the significance of media in the business strategies of the clients in their portfolio. This role involves expanding the depth and breadth of Carat's collaboration with these clients, nurturing and developing the strategic talent within their team, leading strategy for new business proposals, and assisting the Head of Strategy in establishing and executing the strategic agenda for the agency.

Key Responsibilities

  • Cultivating robust relationships with senior global clients, assisting them in identifying and comprehending the critical challenges their businesses face.
  • Engaging collaboratively with clients, sharing insights into the evolving media landscape, and showcasing Carat's role within an integrated communication framework.
  • Utilizing econometrics, business analytics, and historical campaign insights to formulate, refine, and implement media guidelines.
  • Ensuring the effective and appropriate application of insights and planning tools on client briefs to facilitate business-outcome-focused planning across the media ecosystem.
  • Generating innovative ideas, media partnerships, and advancements based on the communications strategy, collaborating with various Dentsu specialties and teams.
  • Developing responses and guidance for strategic and campaign briefs from global clients to ensure top-tier thinking and global consistency.
  • Gaining a comprehensive understanding of Dentsu's strengths, products, and product pipeline to identify additional growth opportunities while formulating strategic direction for the client.
  • Establishing and driving a thought leadership agenda that merges cutting-edge marketing theory with practical application and commercial impact.
  • Mentoring and guiding junior team members on all facets of planning and strategy.
  • Leading strategy for new business pitch responses for Carat as well as the Dentsu media service line.
  • Taking ownership of Carat's strategy training agenda, leveraging Dentsu's best practices where applicable and creating new initiatives as necessary.
  • Collaborating with the head of strategy to define the structure of the strategy team, job specifications, competency frameworks, and career progression pathways.

Qualifications + Skills

  • Proficient in engaging with multiple stakeholders across diverse companies, cultures, and countries to influence agendas effectively.
  • Strong capabilities in persuading and presenting ideas and strategies to both new and existing clients.
  • Experienced in mentoring and developing individuals from various disciplines, cultures, and backgrounds.
  • Proven ability to work with clients at a senior level, advising on the strategic direction of their communications and its capacity to deliver business value.
  • Exceptional strategic thinking skills with the ability to articulate (both written and verbal) strategic and innovative concepts with clarity and simplicity.
  • Comprehensive understanding of the role of media in generating business value for contemporary brands.
  • Cultural awareness, analytical capabilities, and an insatiable curiosity.
  • Familiarity with media and communications planning tools and processes.
  • Strong comprehension of various sources for market, consumer, and media intelligence.
  • Demonstrated success in identifying and developing insights, measurement, and evaluation projects.
  • Experience in formulating marketing and communications strategies for multi-market clients, with a proven ability to align multiple countries behind strategies while maintaining local nuances.

Inclusion and Diversity

Our diverse and inclusive culture empowers our employees to bring their authentic selves to work, fostering pride in their contributions. This foundation is essential for driving innovation, which leads to improved outcomes for our people, partners, and communities. We actively encourage applications from individuals with disabilities, as well as those of all ages, nationalities, backgrounds, and cultures.

We are open to discussing flexible and agile working arrangements for all roles. While we cannot guarantee that we can meet every request, we promise to engage in open and honest discussions regarding your needs. If you require any reasonable adjustments due to a disability or medical condition to fully participate in the recruitment process, please communicate this with our recruitment teams.

Brand: Global Carat

Time Type: Full time

Contract Type: Permanent

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