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Brand Communications Specialist

2 months ago

StainesuponThames, Surrey, United Kingdom IFS Full time
{"title": "Brand Communications Specialist", "content": "Job Description

At IFS, we're seeking a skilled Brand Communications Specialist to drive our external communications programs and position us as a thought leader in the enterprise software industry.

This role will suit someone with 4-7 years of experience in Public Relations or corporate communications, with a strong understanding of the PR and Corporate Communications disciplines.

The successful candidate will develop and implement specific communication program strategies that integrate and align with the overall Corporate Communications plan, enhancing the company's reputation and brand awareness globally.

Key responsibilities include:

  • Program Management: Develop and implement communication program strategies that integrate and align with the overall Corporate Communications plan.
  • Content Oversight: Oversee the creation and distribution of high-quality corporate communications materials, ensuring consistency across various platforms.
  • Stakeholder Engagement: Serve as a key point of contact for internal and external stakeholders, including executive leadership, managing relationships, and ensuring effective communication flow.
  • Performance Measurement: Monitor and report on the effectiveness of communication programs, using data to drive continuous improvement.

Specific programs include:

  • Press release management: Own the coordination, planning, and execution of customer, partner, and corporate press releases & media alert development.
  • IFS blog: Oversee a strategic refresh and ongoing management of the content, acting as quality control custodian and primary content editor.
  • Regional PR team engagement and communications: Work with Directors to leverage the broader PR team and IFS's global network of PR agencies to build visibility.
  • Metrics & reporting – PR tools: Manage Cision tool management and input into monthly Presidents Book (PR & Social dashboard).
  • Thought leadership content creation: Participate in the ideation and development of Global PR content, including primary research and industry/technology opinion pieces.

We believe that coming together as a community, in person, is important for innovation, connection, and fostering a sense of belonging. Our roles have the right balance of remote and in-office working to enable flexibility for managing your life along with ensuring a real connection with your colleagues and the broader IFS community.

", "lang_code": "en-US"}