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Marketing Analytics Manager

2 months ago

Tadworth, Surrey, United Kingdom Cpl Life Sciences Full time
About the Role

Cpl Life Sciences is seeking a highly skilled Marketing Analytics Manager to join our team. As a key member of our marketing team, you will be responsible for providing clear recommendations, data, and insights to support priority brand customer journeys and strategy.

Key Responsibilities
  • Work in partnership with the marketing team to provide data-driven insights to inform brand planning and customer journey strategies.
  • Identify and quantify clear patient funnels and customer segments to maximize growth for the portfolio.
  • Work with the IS&E team to develop UK qualitative and quantitative primary market research needs for priority brands.
  • Investigate and answer key business questions and deliver analytics and insights to support the adaptation of brand strategies and tactics.
  • Support capital allocation and ROI across the portfolio, marketing, and sales mix.
Performance Management
  • Work with the CO and IS&E teams to coordinate brand tracker requirements and ensure they accurately reflect the target audience and priority brand needs.
  • Ensure effective performance measurement and deliver regular assessments of portfolio performance to leadership.
  • Work closely with Brand Managers to identify potential opportunities and risks with products and develop a mitigation strategy.
  • Provide early communication of risks and opportunities to the Marketing director.
Stakeholder Engagement
  • Provide clear direction to the IS&E team on data priorities and requirements of the portfolio.
  • Act as the key point of contact between brand and IS&E teams to coordinate key projects.
  • Collaborate closely with marketing and IS&E teams and lead forums to analyze and discuss results with leadership.
Qualifications

Indicate basic and preferred qualifications:

  • Basic qualifications are job-related, consistent with business requirements, and necessary for the performance of an essential function of this role.
  • Preferred qualifications are job-related qualifications that may be indicated in addition to basic qualifications.
Professional Experience and Educational Requirements
  • Fluent in English (written and spoken).
  • Strong MS Excel and PowerPoint skills.
  • Understands quantitative and qualitative research methodologies.
  • Extensive experience in management of secondary data and familiarity with pharma-applicable data is highly desired.
  • Proven ability to connect, integrate, and synthesize analysis and data into a meaningful 'so what' to drive concrete strategic recommendations and enable commercial decision making.