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Digital Content Writer
2 months ago
We're seeking a skilled Digital Content Writer to join our team at The Access Group. As a key member of our marketing team, you'll be responsible for creating high-quality, engaging content that drives organic traffic and leads.
Key Responsibilities- Research and write web copy, including landing pages, blogs, and resources, using SEO best practices and optimisation techniques.
- Optimise existing content to drive traffic and meet demand for solutions, aligning with the search-first agenda in collaboration with marketing, SEO, PPC, and UX teams.
- Collaborate with external agencies and internal teams to create high-quality content for digital PR, campaigns, and audience-specific needs.
- Support content strategy and execution by identifying search-first ideas, working with various teams, and monitoring performance to refine approaches and achieve targets.
- Proven experience in content marketing for a B2B audience, with strong copywriting skills and understanding of organic web traffic metrics.
- Expertise in SEO and search-first copywriting, with the ability to follow detailed briefs and optimise content effectively.
- Excellent content authoring, editing, and writing skills, with a keen eye for detail and strong verbal and written communication abilities.
- Demonstrated ability to collaborate with SEO teams, manage multiple projects, and interact with various stakeholders, while being energetic and passionate about writing and technology.
The Access Group is one of the largest UK-headquartered providers of business management software to small and mid-sized organisations in the UK, Ireland, USA, and Asia Pacific. We help over 100,000 customers across commercial and non-profit sectors become more productive and efficient. Our products and solutions go beyond providing technology, we connect the right people with the right data, at the right time, through Access Workspace.
We're committed to creating a welcoming and inclusive environment where everyone can thrive. If you're excited about this role, you might just be the perfect fit for us. We wholeheartedly believe in equality for all and the transformative power of diversity. Why not join our vibrant team where you can love what you do, love how you live, and most importantly, be authentically you? Let's make a difference together.
