CRM Executive

3 weeks ago

Derbyshire, United Kingdom Frasers Group Full time
About the Role

We are seeking a highly skilled CRM Executive to join our team at Frasers Group. As a key member of our CRM team, you will play a crucial role in building stronger relationships with our customers, increasing engagement and retention, and driving customer value through effective CRM strategies and data-driven insights.

Key Responsibilities
  • Manage email and mobile app calendars for our premium and luxury websites, aligning with wider teams to support business objectives.
  • Responsible for briefing, creative, segmentation, scheduling, and delivery of all email and mobile app notifications.
  • Implement ongoing test and learn strategy to continually improve CRM communications.
  • Deliver weekly and monthly reports focusing on email and mobile app notification performance, feeding results back to the wider business.
  • Identify key customer segments and target them across relevant programmes to increase the engaged customer database and their value.
  • Build a good relationship with the email service provider, ensuring all areas of the platform are utilised and optimised.
  • Stay up-to-date on industry insights and email marketing trends.
Requirements
  • A self-starter mindset, with the ability to work under minimal supervision and guidance.
  • Results-driven and delivery-focused.
  • Enthusiasm, energy, and determination to achieve results, including those achieved through influence on related teams.
  • Numerate and analytical, with the ability to provide insights.
  • Excellent communication skills.
  • Educated to degree level.
  • Experience in working with an email service provider.
  • Experience in working with data analysis and segmentation.
  • Experience in the retail sector is desirable, though not essential.
  • Strong project management skills, with the ability to manage and deliver several campaigns at the same time.
About Us

Frasers Group is a leading retail company that is rethinking the retail experience. We are committed to serving our consumers with the world's best sports, premium, and luxury brands globally. Our mission is to build the world's most admired and compelling brand ecosystem, and our purpose is to elevate the lives of the many with access to the world's best brands and experiences.

We are a company that values innovation, entrepreneurship, and collaboration. We believe in empowering our employees to think without limits, own their roles, and be relevant to our people, partners, and the planet. If you are a motivated and results-driven individual who is passionate about CRM and customer engagement, we encourage you to apply for this exciting opportunity.

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