Search Strategy Lead

3 days ago

City of London, United Kingdom Motability Operations Full time
Job Title: Search Manager

Join our team at Motability Operations as a Search Manager, where you will lead our organic and paid search strategies to boost visibility, drive traffic, and increase conversion.

About the Role

We are seeking a driven and self-starting search expert to lead our search strategy. You will have experience across organic and paid search, and may be from an agency or in-house background. As a Search Manager, you will be responsible for defining our search strategy, developing and executing SEO strategies, and managing paid search campaigns to drive traffic and conversions.

Key Responsibilities
  • Develop and define our overarching SEO strategy to improve visibility and drive traffic.
  • Lead the development and execution of SEO strategies, including keyword research, on-page optimisation, and link building.
  • Manage paid search campaigns to drive traffic and conversions, including campaign structure, ad creation, keyword selection, audience targeting, and bid management.
  • Analyse the performance of SEO and PPC efforts using Google Analytics and other tools, delivering regular reports and insights to stakeholders.
  • Line manage the Content Marketing Executive, providing guidance, support, and development.
Requirements
  • Proven industry experience in organic search and SEO strategy.
  • Deep understanding of SEO principles.
  • Hands-on experience with SEO tools, such as SEMRush and Google Search Console.
  • Strong analytical skills and the ability to interpret data, analyse trends, and create actionable insights.
  • Excellent communication and collaboration skills, with the ability to work effectively across teams.
  • Experience in PPC campaign management, ad creation, and budget optimisation.
What We Offer

As a Search Manager at Motability Operations, you can expect:

  • An annual discretionary bonus.
  • 15% non-contributory pension.
  • Life assurance at 4 times your basic salary.
  • Employee Discount Scheme with a huge number of retailers.
  • Discounted Electric/Hybrid Car Salary Sacrifice Scheme.
  • Access to the Cycle to Work Scheme.
Why Join Us?

Motability Operations is a unique organisation that combines a strong sense of purpose with a real commercial edge. We provide the best possible worry-free mobility solutions to over 700,000 customers and their families across the UK. We pride ourselves on delivering outstanding customer service, achieving an independently verified customer satisfaction rating of 9.8 out of 10.

We operate hybrid working across the organisation, where we split our time between working on-site at our offices and at home, remotely within the UK. We believe hybrid working achieves a good work/life balance for our colleagues, allowing us to connect with each other, collaborate on important work, and perform together to deliver for our customers.

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