Marketing Manager

2 weeks ago


Addlestone, Surrey, United Kingdom Cochlear Full time
About the Role

Cochlear is seeking a highly skilled Marketing Manager - Acoustics to join our team in Addlestone. As a key member of our marketing team, you will play a pivotal role in driving the strategy, evolution, and execution of our customer marketing programme for Acoustics products within the Atlantics region.

Key Responsibilities
  • Customer Insight and Journey Mapping: Understand and define the customer journey, identifying opportunities to build awareness, educate, engage, and influence consideration and brand choice in line with marketing objectives.
  • Collaboration and Stakeholder Management: Work with the Engagement Team to understand the challenges associated with timely and effective referrals, develop insights, and the strategy that will enhance Cochlear's ability to engage, influence, and support this stage in the patient pathway.
  • Marketing Strategy and Campaign Development: Work with Marketing Director, Product Managers, Sales, Engagement, and Clinical Research teams to understand key products, identify marketing objectives, refine strategy, and agree, develop, and deliver a programme of work to support business objectives.
Campaign Development and Execution
  • Education and Communication Solutions: Work with the Engagement team, key customers, and in partnership with professional organisations to develop, validate, and implement education, communication, and professional development solutions to support sustainable growth in referral capability.
  • Brand and Product Leadership: In conjunction with the Marketing Director, Product Managers, and the EMEA and Global teams, build awareness and confidence in implantable hearing technology, develop, adopt, and deploy engaging content and campaigns to maintain technical and clinical thought leadership, brand, and product leadership across a range of offline and digital channels.
  • Campaign Progress and Reporting: Ensure detailed briefs are prepared and approved in advance, develop and track campaign progress (resources used, milestones or deliverables achieved), and deliver progress reports and presentations in a timely manner. Define relevant metrics to measure the success of a campaign compared to objectives, adapting as necessary.
What We Offer

Cochlear offers a competitive salary, 25 days holidays (plus UK Bank Holidays), company pension, flexible working patterns, and the possibility to work remotely up to 40% per week. We also offer a yearly salary review, pension scheme, Group Life Insurance, Group Income Protection, Employee Referral Bonus, Service Anniversary Reward, Cycle to work scheme, Vitality health care, Medicash cashplan, and free use of gym on business park and paid exercise classes available.


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