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Marketing Manager
2 months ago
Cochlear is seeking a highly skilled Marketing Manager - Acoustics to join our team in Addlestone. As a key member of our marketing team, you will play a pivotal role in driving the strategy, evolution, and execution of our customer marketing programme for Acoustics products within the Atlantics region.
Key Responsibilities- Customer Journey Mapping: Understand and define the customer journey, identifying opportunities to build awareness, educate, engage, and influence consideration and brand choice in line with marketing objectives.
- Collaboration and Stakeholder Management: Work with the Engagement Team to understand the challenges associated with timely and effective referrals, develop insights, and the strategy that will enhance Cochlear's ability to engage, influence, and support this stage in the patient pathway.
- Marketing Programme Development: Work with Marketing Director, Product Managers, Sales, Engagement, and Clinical Research teams to understand key products, identify marketing objectives, refine strategy, and agree, develop, and deliver a programme of work to support business objectives.
- Education and Communication Solutions: Work with the Engagement team, key customers, and in partnership with professional organisations to develop, validate, and implement education, communication, and professional development solutions to support sustainable growth in referral capability.
- Brand and Product Leadership: In conjunction with the Marketing Director, Product Managers, and the EMEA and Global teams, build awareness and confidence in implantable hearing technology, develop, adopt, and deploy engaging content and campaigns to maintain technical and clinical thought leadership, brand, and product leadership across a range of offline and digital channels.
- Campaign Progress Tracking: Ensure detailed briefs are prepared and approved in advance, develop and track campaign progress (resources used, milestones or deliverables achieved), and deliver progress reports and presentations in a timely manner. Define relevant metrics to measure the success of a campaign compared to objectives, adapting as necessary.
- Professional Engagement and Events: Work with the product and sales managers to identify a programme of professional engagement and supporting events to meet business objectives.
- Product Launch Communication: Support the product managers in communication strategy for product launches.
- Messaging Architecture: In conjunction with the Global Marketing team, provide input, insight, and feedback to support the development of messaging architecture for new products, facilitating the production of an approved GB-master version of suites of assets for the EMEA region.
We are looking for a highly skilled and experienced Marketing Manager - Acoustics to join our team. To be successful in this role, you will need to demonstrate the following skills and experience:
- Extensive Marketing Experience: Preferably within the Medical devices industry.
- Customer Insight and Analysis: Experience in gaining and analysing customer insight.
- Marketing Communications: Copywriting, campaign, and collateral development.
- Excellent Communication Skills: Written, verbal, and presentation.
- Collaboration and Teamwork: Strong collaborator and team player.
- Stakeholder Engagement: Ability to connect and engage with key stakeholders across a cross-functional team.
We offer a competitive salary, 25 days holidays (plus UK Bank Holidays), company pension, flexible working patterns, and the possibility to work remotely up to 40% per week. We also offer a yearly salary review, pension scheme, Group Life Insurance, Group Income Protection, Employee Referral Bonus, Service Anniversary Reward, Cycle to work scheme, Vitality health care, Medicash cashplan, and free use of gym on business park and paid exercise classes available.
