Marketing Campaigns Manager

4 weeks ago


East Grinstead, West Sussex, United Kingdom TeamOne Group Full time
Job Title: Marketing Campaigns Manager

We are seeking a highly skilled Marketing Campaigns Manager to drive our strategy of rapid growth into markets in mainland Europe, starting with Germany.

About the Role

As a Marketing Campaigns Manager, you will be responsible for spearheading ILG's lead generation and growing sales revenues from the German marketplace. You will plan, coordinate, and manage marketing campaigns to target audiences in Germany and adjacent countries.

Your key responsibilities will include:

  • Implementing ILG's marketing strategy to win new business in Germany, in line with ILG's global vision and strategy
  • Managing the translation and building of the new German language WordPress website (via translation agency and web agency)
  • Creating integrated marketing campaigns based on target market segments to build brand awareness and gain new leads
  • Reviewing (and adapting) activity to ensure it is meeting objectives
  • Liaising with ILG's in-house Content Executive and Social Media Executive to ensure relevant content is being produced to support campaigns
  • Overseeing the adaptation of UK campaign-related content that is solution-focused for specific audiences in Germany
  • Co-ordinating with the ILG Sales Team to ensure seamless co-operation between sales and marketing across new business targeting and pipeline
  • Supporting and planning and execution of live or online events, as required
Requirements

We are looking for a proficient German speaker, based in the UK, with the ability to travel in the EU. You will have at least 5 years' relevant work experience in marketing (agency / client) and experience of running multichannel B2B lead generation campaigns. You will also have experience of using HubSpot marketing hub and WordPress.

We are looking for a highly organised project manager with the ability to manage multiple projects simultaneously. You will have strong attention to detail, good financial management and budgetary control, and the ability to write well and demonstrate strong literacy skills (English and German).

You will be a confident communicator and team player, able to quickly develop working relationships with a wide range of people. You will have a good understanding of the lead generation and sales process and experience of liaising with external providers e.g. creative and digital marketing agencies, copy writers, printers.

We offer a range of benefits, including pension, life assurance, healthshield cash plan, and discount perks. You will also have the opportunity to work in a dynamic and fast-paced environment with a team of experienced professionals.

Please be aware that we will be considering applications as we receive them and arranging interviews accordingly.



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