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Ecommerce Manager Digital Trading
2 months ago
We are seeking a highly skilled Ecommerce Manager to join our team at MacGregor Black. As a key member of our digital commerce team, you will be responsible for driving online sales growth and optimizing the performance of our e-commerce channels.
Key Responsibilities- Develop and Implement Ecommerce Strategy: Work closely with the marketing team to develop and implement a comprehensive ecommerce strategy that aligns with the company's goals and brand identity.
- Manage Ecommerce Platform: Oversee the maintenance and regular updates of our ecommerce platform to ensure a seamless and engaging shopping experience for customers.
- Optimize Sales Performance: Analyze sales data and identify opportunities for growth and optimization, implementing strategies to improve sales performance.
- Manage Inventory and Stock: Ensure optimal inventory levels to meet customer demand without overstocking, handling stock management and inventory control.
- Curate Digital Content: Manage and curate digital content that resonates with our target audience, including product descriptions, images, and promotional materials.
- Email Marketing and Campaigns: Create and execute effective email marketing campaigns, including content development, automation, and performance analysis to increase customer engagement and sales.
- Track and Analyze Performance: Monitor and analyze the performance of marketing campaigns across various channels, including Affiliate Marketing, SEM, Facebook, Google Display, and SMS, to ensure they meet KPIs and drive ecommerce growth.
- Enhance Organic Reach: Execute and refine strategies to enhance our organic reach and visibility across digital platforms.
- 2-3 years of experience implementing digital marketing strategies, preferably in the toy or consumer goods industry.
- Strong knowledge of various digital marketing channels and hands-on experience with tools like SEO/SEM, Google Analytics, and CRM software.
- Experience with Shopify or similar ecommerce platforms.
- A keen eye for detail, ensuring high standards across all aspects of the ecommerce function.
