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Digital Experience Manager
2 months ago
About Hertz
Hertz is a leading car rental company seeking a highly skilled and motivated Digital Experience Manager to enhance customer experience and engagement.
Key Responsibilities
- CRM Strategy Development: Collaborate with internal stakeholders to create comprehensive CRM communication strategies for Corporate European Markets and franchise countries.
- CRM Planning and Execution: Plan and execute CRM communications, including promotional emails, newsletters, and other non-transactional emails.
- Tactical Promotions: Develop and implement tactical CRM and loyalty promotions to engage members and drive inbound reservations.
- Content Creation: Collaborate with brand and marketing teams to develop engaging and personalized content for CRM communications.
- Data Analysis: Analyze CRM data to identify trends, insights, and opportunities for improving customer engagement.
- Performance Monitoring: Monitor and report on the performance of CRM campaigns, providing actionable insights for continuous improvement.
- New Member Acquisition: Drive initiatives for new member acquisition and increase the number of logged-in members on Corporate European websites.
- SEO Strategy Development: Develop and execute strategies to increase qualified web traffic through SEO optimization with a specific focus on increasing search visibility for locations and products.
- Keyword Optimization: Conduct keyword research and optimize content to improve search engine rankings.
- Content Planning: Work on content plans that align with SEO strategies and business goals.
- On-page and Off-page SEO: Implement on-page and off-page SEO techniques to enhance website visibility.
- Performance Analysis: Monitor SEO performance using analytics tools and adjust strategies as necessary.
- Competitive Analysis: Conduct competitive analysis to identify opportunities for improvement and stay ahead in the market.
- Analytics and Insights: Monitor web analytics and other internal data tools to gather insights on source of traffic, destination vs POS traffic, and conversion rates.
- Agency and Vendor Management: Collaborate with external agencies and vendors to execute SEO initiatives, monitor performance, and ensure deliverables are met.
- User Experience: Contribute to the development and implementation of new digital products that enhance customer experience and engagement.
- Conversion Rate Optimization: Lead the delivery of Conversion Rate Optimization (CRO), personalization, and A/B testing initiatives across Hertz, Dollar, and Thrifty brands.
Requirements
- Education: Bachelor's degree in marketing, digital marketing, or a related field.
- Experience: Minimum of 4-6 years of experience in CRM, loyalty programs, and SEO, preferably in a digital marketing agency or large-scale e-commerce environment.
- Skills: Strong understanding of CRM systems and tools, with proficiency in Salesforce Marketing Cloud. Strong understanding of on-page and off-page SEO techniques, including keyword research, content optimization, link building, and technical SEO. Experience with website analytics and reporting, including data analysis, performance tracking, and KPI monitoring.
- Personal Qualities: Excellent analytical skills with the ability to interpret data, identify trends, and make data-driven decisions. Strong project management skills with the ability to prioritize tasks, meet deadlines, and manage multiple projects simultaneously.
