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Search Engine Marketing Specialist

2 months ago

London, Greater London, United Kingdom American Express Full time
About the Role

We are seeking a highly skilled Paid Search Analyst to join our team at American Express. As a Paid Search Analyst, you will play a critical role in driving business outcomes through the execution of Paid Search campaigns across our international markets.

Key Responsibilities
  • Own and support other team members on multi-market PPC campaigns.
  • Manage Google and Microsoft Ads Paid Search campaigns for EMEA and LACC international markets against targets, maximizing net income delivered through the channel.
  • Use Paid Search bid management software (Search Ads 360) to centrally manage campaigns for several markets and ensure that tracking is set up correctly.
  • Work with other analysts and managers in the team, alongside the Performance Channel Analytics team to create and implement data-led strategies for the international markets that deliver against the marketing plans.
  • Work on ad-hoc reporting, test and learn, plan strategies, and present them to internal stakeholders in the markets and other central teams.
  • Support one of the four key 'pillars' that the team operate within (strategy, excellence, relations, test & learn).
  • Building and maintaining relationships with markets and supporting agencies.
Requirements
  • Experience managing Paid Search campaigns in-house or agency-side.
  • Passion and willingness to champion digital marketing within a large organization.
  • A self-starter who owns their role and can multi-task and prioritize work in a fast-paced environment.
  • Detail-oriented with solid organizational and time management skills.
  • Track record of delivery against goals.
  • Experience of managing stakeholders in a matrix environment.
  • Excellent oral and written communication skills including presenting to peers and senior management.
  • 2nd European language is a plus.
About American Express

We back our colleagues and their loved ones with benefits and programs that support their holistic well-being. That means we prioritize their physical, financial, and mental health through each stage of life. Benefits include:

  • Competitive base salaries
  • Bonus incentives
  • Support for financial-well-being and retirement
  • Comprehensive medical, dental, vision, life insurance, and disability benefits (depending on location)
  • Flexible working model with hybrid, onsite or virtual arrangements depending on role and business need
  • Generous paid parental leave policies (depending on your location)
  • Free access to global on-site wellness centers staffed with nurses and doctors (depending on location)
  • Free and confidential counseling support through our Healthy Minds program
  • Career development and training opportunities