Digital Marketing Search Specialist
1 month ago
About the Role
Cancer Research UK is seeking a talented Search Specialist to join our Marketing and Delivery team. As a key member of the team, you will be responsible for developing, delivering, and governing CRUK's organic search presence to achieve maximum reach and audience engagement across our websites.
Key Responsibilities
- Embed a search-led approach into our marketing planning and delivery.
- Ensure the visibility of CRUK's content in key search channels.
- Upskill marketing teams in SEO best practice and collaborate with key stakeholders to optimise web pages for search.
- Support website migrations to optimise new websites for search and minimise short-term impact on search experience.
- Define our link building approach and carry out technical analysis to ensure our site's technical architecture is best in class.
- Develop a programme of work, audit cycle, and guidance to keep all sites compliant with SEO best practice.
- Work with the production team to ensure good 'housekeeping' of sites, including content, code, tags, and redirects.
- Deliver SEO training workshops to highlight the role of organic search and embed best practice across all areas of the organisation.
- Contribute to large web projects working with multiple stakeholders.
- Use web analytics packages and SEO tools to inform SEO decisions.
- Communicate the benefits of SEO to stakeholders and embed best practice across the organisation.
About You
We are looking for a passionate and talented SEO expert with experience in providing SEO solutions for complex sites. You will have experience working with multiple stakeholders and using web analytics packages and SEO tools. You will be able to understand and communicate the benefits of SEO to stakeholders and embed best practice across the organisation.
What We Offer
Cancer Research UK offers a competitive salary, plus benefits, and the opportunity to work with a leading charity in the UK. We operate an anonymised shortlisting process to ensure fairness and objectivity in our recruitment practices.
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