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Brand and Content Marketing Manager

2 months ago

Glasgow, Glasgow City, United Kingdom The Access Group Full time
Job Description

Job Title: Brand and Content Marketing Manager - FTC

Job Type: Full-time

Location: Remote (Flexible)

About Us:

The Access Group is a leading provider of business management software to small and mid-sized organisations in the UK, Ireland, USA, and Asia Pacific. We help over 100,000 customers across commercial and non-profit sectors become more productive and efficient.

About the Role:

We're seeking an experienced Brand and Content Marketing Manager to lead our brand and content marketing initiatives for ClassForKids, a leading booking and management software for kids' activity clubs. As a key member of our marketing team, you'll be responsible for enhancing brand awareness, driving new business, and showcasing ClassForKids as the leading booking software in the kids' activity industry.

Key Responsibilities:

  • Develop and implement effective content strategies to drive business growth and brand awareness.
  • Lead a small team of content and social media specialists, conducting performance reviews and fostering skill development.
  • Collaborate with the marketing team to create engaging content, generate leads, and manage tasks using project management tools.
  • Present and report on brand and content strategies to senior leadership, ensuring high-quality output across all channels.
  • Work closely with cross-functional teams to develop content strategies, manage campaigns, and maintain brand consistency across all communications.

Requirements:

  • Extensive experience in content strategy and marketing.
  • Strong background in creating and implementing effective content strategies that drive business growth.
  • Proficient in conversion copywriting, SEO, and modern marketing strategies, including inbound and outbound tactics.
  • Skilled in using project management tools like Monday and Asana, with a proven track record in executing integrated marketing plans across various channels.

What We Offer:

  • A flexible, hybrid working environment.
  • Standard 25 days holiday (which goes up the longer you're with us).
  • Matched pension scheme.
  • One charity day allocated to support a cause that matters to you.

Why Join Us:

We wholeheartedly believe in equality for all and the transformative power of diversity. We're passionate about creating a workplace that's inclusive, supportive, and empowering. If you share our values and are passionate about marketing, we'd love to hear from you.