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Area Sales and Marketing Director

2 months ago


Bognor Regis, West Sussex, United Kingdom Freedom Leisure Full time
About the Role

We are seeking a highly motivated and experienced Area Sales and Marketing Manager to join our team at Freedom Leisure. As a key member of our team, you will be responsible for developing and implementing local marketing plans to drive participation and sales across our leisure facilities in the Arun district.

As a sales and marketing professional, you will work closely with our site teams to design, deliver, and analyze marketing campaigns across our key business areas, including swimming, gym, group exercise participation, soft play, racket sports, catering, retail lines, and children's activities.

You will be measured on the success of your campaigns and the volume of new enquiries generated. To achieve this, you will need to identify your customer target markets and develop effective marketing strategies to reach them.

Key Responsibilities
  • Develop and implement local marketing plans to drive participation and sales
  • Work closely with site teams to design, deliver, and analyze marketing campaigns
  • Measure the success of campaigns and identify areas for improvement
  • Develop effective marketing strategies to reach customer target markets
Requirements
  • Experience of managing a varied workload
  • Working in a senior sales and marketing role
  • Staff management experience
  • Ability to establish key relationships swiftly and appropriately
  • IT skills to include Microsoft Word and Excel
  • Well-developed interpersonal skills, able to negotiate and persuade people both internally and externally
  • Team-oriented approach, able to work across organization boundaries and demonstrate interest and be supportive of the work of colleagues
  • Mobility to travel across sites
  • Outgoing personality with a 'can-do' attitude
  • Flexible and adaptable
  • Target-driven person
Desirable
  • Working in a leisure environment
  • Ability to analyze problems, situations, and information, think laterally, and present creative solutions
Benefits

We offer a range of benefits to our employees, including:

  • My Staff Shop, our staff benefit scheme, giving employees access to discounts on cinema tickets, travel bookings, high street e-vouchers, gift cards, days out, leisure activities, and day-to-day spending
  • Discounted staff membership (including family members)
  • Incremental holidays
  • Employee Assistance Programme - 24/7 confidential, independent, and professional counseling
  • Company pension
  • Various insurance and saving schemes
  • Financial advice
  • Cycle-to-work and Car Leasing tax-efficient schemes (salaried staff only, depending on earnings)