Lifecycle Marketing Strategist

6 days ago

London, Greater London, United Kingdom Executive Facilities Full time

**Executive Facilities** is seeking a seasoned professional to drive customer growth and retention through strategic marketing initiatives. As a **Lifecycle Marketing Manager**, you will play a crucial role in developing and executing account-based marketing campaigns that deliver commercial results.

**Key Responsibilities:**

  • Collaborate with sales teams to drive customer growth and retention in a B2B setting.
  • Develop and execute account-based marketing strategies and plans to deliver commercial results.
  • Design and implement marketing campaigns that include product education, product launch roll-outs, and offer promotions.
  • Develop a range of copy for lifecycle communications, manage the creation and delivery of comms, and track results and learnings to inform future comms.
  • Manage the execution of webinars using Go to Webinar.

**Requirements:**

  • Proven experience in driving lifecycle marketing initiatives and account-based marketing campaigns in a B2B setting.
  • Knowledge of email marketing, webinars, video, case studies, product demos, sales enablement, and CRM software.
  • Experience in content creation and management.
  • A strong partner for sales, working in lockstep to deliver ambitious performance goals.
  • Knowledge of marketing automation software.
  • Experience working in software/tech would be an asset.

**What We Offer:**

  • A long-term contract with a reputable company.

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