Growth Marketing Strategist

4 days ago

London, Greater London, United Kingdom Propel Full time £55,000 - £75,000
About Propel

Propel is a dynamic, high-growth technology company dedicated to increasing trust between consumers and businesses. We are seeking a Growth Marketing Strategist who thrives on experimentation, testing, and driving growth across the entire customer lifecycle.

About the Role

As the Growth Marketing Strategist, you'll play a crucial role in supporting the company's go-to-market (GTM) strategy. This isn't just a marketing role—it's about driving true growth. You'll work closely with a strong product team, continuously optimizing and driving growth initiatives.

Key Responsibilities
  • Develop and execute growth strategies across the entire customer lifecycle.
  • Design, prioritize, and run continuous experiments to drive user growth, optimizing performance through iterative testing.
  • Collaborate closely with product, development, and design teams to implement and test new campaigns.
  • Continuously optimize existing growth channels (e-commerce platform, organic advertising, email marketing, push notifications) while exploring and diversifying into new channels.
  • Build and enhance email marketing campaigns, in-app experiences, and other acquisition strategies.
  • Analyze user behavior to identify churn risks and develop strategies to improve retention and lifetime value.
  • Adept a test-and-scale approach, focusing on high-impact experiments before scaling successful strategies.
  • Prioritize initiatives based on potential impact and feasibility, fostering a culture of data-driven decision-making.
  • Track and report on key performance metrics to evaluate and improve the effectiveness of growth initiatives.
Performance Measures
  • Increase in net installs and conversions from freemium to paid plans.
  • Improved customer lifetime value (LTV).
  • Successful execution of growth experiments with measurable impacts on key metrics.
  • Effective cross-functional collaboration to achieve growth objectives.
  • Achievement of both short-term wins and progress toward long-term growth goals.
What We're Looking For
  • Experience: 4+ years in growth marketing or lifecycle marketing with a strong focus on growth, particularly within product-led growth (PLG) companies.
  • Expertise: Deep understanding of the customer lifecycle and proven experience running experiments across it.
  • Skillset: Strong background in acquisition strategies, email marketing, customer lifecycle optimization, and keyword research.
  • Collaboration: Proven ability to work cross-functionally with product teams, especially in environments where the product has traditionally driven the GTM strategy.
  • Bonus: Experience with Shopify ads, including familiarity with key terms, queries, and match types.

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