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Marketing Specialist

2 months ago

Maidstone, Kent, United Kingdom Howden Group Holdings Full time
About the Role

We are seeking a highly skilled Marketing Executive to join our Commercial division, responsible for implementing, managing, and monitoring the marketing plan to drive customer acquisition, retention, cross-sell, and up-sell.

Key Responsibilities
  • Collaborate with stakeholders to understand sales requirements and challenges, delivering focused marketing campaigns to drive organic growth.
  • Develop integrated marketing campaigns to target key industry verticals, utilizing various marketing channels to generate leads.
  • Manage ongoing media partnerships to ensure activity delivers leads that match the division's appetite and target audience.
  • Develop sales enablement initiatives to support sales teams in offices across the division.
  • Work closely with our external digital agency to monitor and manage PPC campaigns, analyzing monthly results, optimizing landing pages, and liaising with sales teams.
  • Collaborate with our external SEO consultancy and internal Web Marketing team to continuously develop our SEO strategy for the Commercial division.
  • Liaise with internal and external stakeholders to develop original and innovative content to improve SEO and increase brand awareness.
  • Monitor key metrics and use a 'test and learn' approach to analyze the effectiveness of marketing initiatives, optimizing performance, maximizing results, and driving revenue.
  • With an analytical mindset, gather data insights and report them to the management team on a monthly basis in a clear, concise, and consistent manner.
  • Manage the Commercial division's marketing budget, demonstrating clear ROI against activity.
Requirements
  • At least three years' marketing experience.
  • Experience within the financial services sector, particularly insurance, would be highly advantageous.
  • Experience in building and managing multi-channel marketing campaigns, including email marketing, advertising, and events.
  • Strong digital marketing capability, including SEO, PPC, paid social, and display.
  • Proficient with analytical tools and measurement of ROI.
  • Experience of owning and leading marketing projects from scratch.
  • Certificate and/or Diploma CIM qualified would be advantageous but is not essential.
About Us

At Howden, we value diversity and are looking for individuals who share our values:

  • We support each other, in the small everyday moments and the bigger challenges.
  • We are determined to make a positive difference, at work and beyond.

We offer a career that you define, with opportunities for personal development, volunteering, and fundraising for charity. We prioritize our people's well-being, supporting them in every aspect of their lives.

We are committed to sustainability, taking care of our people and the world we live in. Our governance processes, company policies, and review systems are geared towards making a positive impact in the world.