Performance Marketing Manager

4 weeks ago

Solihull, Solihull, United Kingdom Hireo Full time
Job Title: Performance-Based Marketing Manager

This is a remote position that offers a unique opportunity to join a leading EdTech company, Hireo, in transforming education through innovative solutions.

Role Summary

The Performance-Based Marketing Manager will be responsible for spearheading marketing strategies that drive customer acquisition, engagement, and retention. By leveraging data-driven approaches and a deep understanding of the EdTech sector, the manager will create high-impact campaigns that resonate with students, parents, and educators alike.

Key Responsibilities
  • Develop and implement comprehensive performance-driven marketing strategies to enhance customer acquisition and engagement.
  • Conduct thorough market research to identify target audiences, competitor strategies, and emerging trends in the EdTech domain.
  • Oversee multichannel campaigns encompassing digital advertising, social media, SEO/SEM, and email marketing to generate leads and conversions.
  • Monitor campaign performance and optimize tactics based on analytic insights to ensure exceptional ROI.
  • Collaborate with content teams to develop compelling marketing materials and maintain brand consistency across platforms.
  • Regularly report on campaign metrics to stakeholders, highlighting areas of success and opportunities for improvement.
  • Champion innovative marketing techniques and stay abreast of new trends to drive continued growth in a competitive landscape.
Essential
  • Proven experience in performance-based marketing management, ideally within the EdTech industry or related sectors.
  • Demonstrated success in devising and executing data-driven marketing strategies with a focus on customer acquisition.
  • Strong analytical skills for interpreting marketing data and refining campaign performance.
  • Proficiency in digital marketing channels, including social media, SEO/SEM, email campaigns, and content marketing.
  • Exceptional communication skills to convey campaign results effectively to various stakeholders.
Desirable
  • Experience working within a high-paced and competitive EdTech environment.
  • Familiarity with marketing to parents and educators, specifically regarding exam preparation and mastery programs.
  • Background in utilizing growth hacking techniques and optimization tools for enhanced marketing efficacy.
Benefits
  • Competitive base salary with On-Target Earnings (OTE) ranging from £40,000 to £100,000 based on performance.
  • Performance-based incentives, including bonuses tied to successful marketing campaigns.
  • A dynamic and innovative work environment offering the chance to shape the future of EdTech marketing.
  • A competitive salary and extensive benefits package with ample opportunities for career growth.
  • A commitment to work-life balance and a supportive company culture fostering professional development.
Additional Info

If successful in your application, you'll be invited to complete a marketing assessment designed to showcase your skills. This will be an opportunity for you to demonstrate your expertise in key areas like campaign strategy, optimization techniques, and performance analysis. The assessment will simulate real-world challenges, allowing you to show how you would drive results in a performance-based marketing role.

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