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Senior Shopper Marketing Manager
2 months ago
Job Title: Senior Shopper Marketing Manager
Job Summary:
The Advocate Group is seeking a seasoned Senior Shopper Marketing Manager to join our client's Global Travel Retail team. As a key member of the team, you will be responsible for developing and executing a best-in-class shopper marketing strategy to drive commercial goals.
Key Responsibilities:
- Develop and execute a comprehensive shopper marketing strategy to drive sales and revenue growth.
- Partner with cross-functional teams to create a high-performing, engaged, and diverse team.
- Lead the development and execution of annual customer marketing plans from inception to deployment.
- Manage and lead executional agency partnerships to deliver high-quality results.
- Drive category development and growth through data-driven insights and strategic planning.
- Ensure seamless global and local market interaction to drive business growth.
Requirements:
- Strong experience in shopper/customer/trade/retail marketing with a proven track record of success.
- Direct line management experience with a proven ability to develop and lead high-performing teams.
- Experience working in an FMCG business, preferably in the drinks industry, but open to other categories.
- Sound P&L management and ROI understanding with a focus on driving business growth.
- Category management expertise with a passion for turning insights into action.
About The Advocate Group:
We are a leading recruitment partner to the FMCG and consumer product sectors, based in the UK. We are an equal opportunities employer and welcome applications from all suitably qualified persons regardless of their background.
