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Shopper Marketing Manager

2 months ago


London, Greater London, United Kingdom Tarsh & Partners Marketing Recruitment Full time
Shopper Marketing Manager - Major FMCG Food Brand

Job Summary:

We are seeking a highly skilled Shopper Marketing Manager to join our team at a major FMCG food brand. As a key member of our head office team, you will be responsible for developing and executing shopper marketing campaigns that drive interest at the point of purchase.

Key Responsibilities:

  • Develop impactful shopper marketing campaign strategies for key accounts, including media planning and execution.
  • Lead customer presentations and drive regular contact with key accounts to build and maintain strong relationships.
  • Own the launch of new products and innovation platforms in store to drive trial and penetration.
  • Manage day-to-day relationships with third-party agency partners to ensure seamless campaign execution.
  • Guide and develop the Shopper Marketing Executive to ensure they have the skills and knowledge needed to succeed in their role.
  • Manage budget and investment levels for key accounts, including monthly financial reviews.
  • Promote a 'shopper first' mindset across the business to ensure that shopper needs are at the forefront of all marketing decisions.
  • Interpret industry, category, customer, and shopper data to identify prioritized opportunities and drive business growth.

Requirements:

  • Robust shopper, customer, trade, or category marketing experience in a leading FMCG environment, ideally with eCommerce shopper campaign experience.
  • Experience developing and delivering media plans and campaigns that drive results.
  • Understanding of the full shopper journey touchpoints and how to leverage them to drive business growth.
  • High level of attention to detail and commercial savvy to ensure that marketing campaigns are aligned with business objectives.
  • Excellent communication and project management/organisational skills to lead cross-functional teams and drive campaign execution.
  • Strong team player with a can-do attitude and drive for achievement to succeed in a fast-paced marketing environment.

About Us:

Tarsh & Partners Marketing Recruitment is a leading recruitment agency specializing in marketing and sales roles. We work with top brands and businesses to find the best talent in the industry.